YouTube is reportedly under investigation by the Federal Trade Commission (FTC) following allegations that the platform has violated children's privacy.
These complaints accuse YouTube of violating the Children’s Online Privacy Protection Act (COPPA). This law stops companies collecting data on users under 13 years old.
Senator for Massachusetts, Edward Markey, has also responded to the case, stating in a press release that "an FTC investigation into YouTube’s treatment of children online is long overdue".
“It is no secret that kids flock to YouTube every day, but the company has yet to take the necessary steps to protect its youngest users. I am pleased to see reports that the FTC is working to hold YouTube accountable for its actions."
YouTube isn't the first platform to face scrutiny from the FTC - rising video app TikTok was hit with a record-breaking $5.7 million fine after violating COPPA last year.
Earlier this year, YouTube parent company Google terminated over 400 channels in light of action that saw children being targeted and exploited via the platform. Videos were discovered with hundreds of predatory comments, leading YouTube to consider demonetising content with inappropriate comments.