A Paris-based influencer marketing platform has raised €4 million in a funding round. The round was led by Alliance Entreprendre, Pauline Duval, CEO of the Duval Group, as well as other angel investors.
Hivency provides a number of tools to assist brands and influencers with their marketing. Its products include an AI matching system to connect the two, a targeted search system, and a fame check tool to analyse an influencer's followers and engagement rates.
The company, founded in 2016, has also worked with a number of high-profile brands, including but not limited to: Pandora, Warner Brothers, La Redoute, Sephora and L'Oréal.
A path with conviction
The €4m cash injection will be used to fuel Hivency's expansion from 60 to 100 employees. The company aims to become a leader in the influencer marketing space.
“We are continuing our path with conviction beyond the marketing influence as practiced so far. This is the direction taken by the development of our product, which will accelerate thanks to this new levy,” said Hivency CEO, Dorian Ciavarella, in a statement.
Hivency also received €2.5 million in funding last year in order to drive expansion. The platform now boasts a database of around 80,000 micro-influencers and 200,000 nano-influencers spread out across 137 countries.