Speaker Spotlight: Traplight head of marketing Veera Rouvinen on what makes a game 'YouTubable'

Speaker Spotlight: Traplight head of marketing Veera Rouvinen on what makes a game 'YouTubable'

Veera Rouvinen is the head of Marketing, PR and influencers at Traplight Ltd., where she focuses on bringing value to influencers through creative campaigns that utilize the social, creative and competetive features of Traplight’s games.

Currently she is perfecting the company's PR and marketing approach, and participating in developing of Traplight's next generation of mobile games.

At Pocket Gamer Connects Helsinki on September 11th to 12th she'll be hosting a panel on what makes a game YouTubable. 

Click here to get more info about the show and to buy your tickets. What does your role at the company entail?
Veera Rouvinen: We are still a relatively small company (30 people), so I wear many hats: I am in charge of our public relations and influencer marketing, but I also do business development, copywriting and community management among other things.

What do you think have been the most exciting developments in gaming since the last Pocket Gamer Connects Helsinki?
I think the huge success of the Battle Royale genre is a very interesting turn, and even though the effect has been biggest on PC gaming, the phenomenon is also coming full steam to mobile. It will be interesting to see how the market will change in the next 6-12 months.

What are your thoughts on the way the industry has grown in the last 12 months?
The simulation and lifestyle category has seen a huge rise in games, revenue and players, and a lot more developers are taking female gamers more seriously now as an audience. The games in these categories are constantly becoming deeper and more complex, and the target audience is getting more mature. I think there is still room to grow and to invent, but there has been great progress so far.

What do you think the next 12 months in mobile gaming are going to look like?
As said earlier, I think the battle royale boom will have it's effect on mobile, and even if the Fortnite and PUBG clones might be a fleeing thing, the online multiplayer pvp games are here to stay.

Which part of Pocket Gamer Connects Helsinki are you most looking forward to and why?
The Influencer and esports tracks interest me most, the first for professional reasons, and the second for hobbyist reasons

About Pocket Gamer Connects Helsinki

In a few short weeks the whole mobile gaming industry is set to descend on Helsinki for Pocket Gamer Connects. The event, which runs from September 11th to 12th, is packed full of talks, tracks, networking opportunities, and more. You can read about the full conference schedule here.

There are still tickets available for the show, and if you click this link right here you'll get all the information you need on how to buy them, and what's going to be happening in Helsinki over the two days.


Danielle Partis is editor of and former editor of She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.