Influencer CEO: "Changing our focus to engagement metrics may be the best way to stamp out influencer fraud"
We chat to Influencer CEO Ben Jeffries about the rise of Influencer, and the company's plans heading into its fourth year.
Night Media's Reed Duchscher on how boutique management and in-house marketing is the way to influencer success in 2019
We caught up with Night Media CEO Reed Duchscher to chat about the rising need for boutique agencies in influencer marketing
Fourth Floor Creative: "influence is the byproduct of what creators do, not the purpose of it"
We chat to Fourth Floor Creative about its first year of business, and the first-hand experience it's bringing to the influencer marketing space
The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next."
We spoke to TBP CEO Byron Rawlings about the ever-evolving influencer space and the challenges to adapt to it
Tagger Media CEO: "With a built-in, devoted audience, influencers have become a key asset for the entertainment industry"
Dave Dickman talks us through his biggest influencer marketing do's and don'ts
Speaker Spotlight: Nevaly managing director David Kim
David will be speaking at Pocket Gamer Connects Helsinki on September 12th
Speaker Spotlight: Traplight head of marketing Veera Rouvinen on what makes a game 'YouTubable'
Veera will be speaking at Pocket Gamer Connects: Helsinki on September 12th
PG Connects San Francisco speaker spotlight: Zorka.Mobi's Dmitry Liapin on dealing with influencers
Dmitry Liapin offers advice on influencer marketing campaigns and tells us what to expect from his talk
Maverick Media: "The best part of utilising the influencer space is the direct line of communication to your target audience"
We met with influencer marketing specialists Maverick Media, to get their take on an ever-expanding space
InfluencerUpdate.biz launch partner spotlight: GameInfluencer
Head of Business Development Macy Mills discusses the company and influencer trends
InfluencerUpdate.biz launch partner spotlight: Matchmade
Matchmade CEO Jiri Kupiainen discusses the company and influencer trends
InfluencerUpdate.biz launch partner spotlight: Spartan Elite
Roadblocks and Roadhogs: The Rise of Overwatch Central
We chat to Ryan Horton from Overwatch Central, as the channel celebrates it's second birthday.
Matchmade's platform: "We make it performance-based, so you’re not paying for empty air"
Jiri Kupiainen and his team went from being game developers themselves to helping other developers connect better with YouTubers