YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

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Money-saving influencer case study: Skint Dad & Chip Feature

Money-saving influencer case study: Skint Dad & Chip

After a long January, money-saving is on everybody's minds, including influencers

Ted to Toe in micro-influencers: Ted Baker's marketing success Feature

Ted to Toe in micro-influencers: Ted Baker's marketing success

Instagram has allowed us to create our own style shows. Today, peer recommendations are power.

Case study: How Wish's #TimeOnYourHands campaign hooked the discount shopper Feature

Case study: How Wish's #TimeOnYourHands campaign hooked the discount shopper

We take a look at the first global influencer campaign from shopping app Wish and how it set out to raise brand awareness

Case study: selling flowers for Valentine's Day in the 21st century Feature

Case study: selling flowers for Valentine's Day in the 21st century

Flowers have been selling themselves for centuries, but here's how a handful of influencers put a unique spin on a timeless classic

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup Success Story

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup

The marketing push resulted in more than 200,000 new installs for Football Strike, peaking at 10,000 daily installs at a $2.07 CPM

Goodgame set for Big Farm: Mobile Harvest influencer campaign with Bibi’s Beauty Palace News

Goodgame set for Big Farm: Mobile Harvest influencer campaign with Bibi’s Beauty Palace

Popular channel has more than 5.1 million subscribers and high view count per video

How Universal Orlando nailed Gen Z appeal by giving teen influencers full creative freedom Campaign

How Universal Orlando nailed Gen Z appeal by giving teen influencers full creative freedom

Influencers are the best method of attracting the elusive attention of Gen Z - but how do you hit the sweet spot?

Yves Saint Laurent: How to sell a smell with influencer marketing Campaign

Yves Saint Laurent: How to sell a smell with influencer marketing

The luxury brand nailed the art of discreet luxury in its 2017 male fragrance campaign. Here’s why it was a huge success, in a world of in-your-face blogger ads.

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