Phil Ranta is head of creators at Mobcrush. Prior to this, he managed online talent at Fullscreen.
In my nearly ten years working with digital-first talent, I have seen some truly inspirational life stories: kids becoming stars, stars becoming business leaders, and business leaders becoming positive role models that have literally changed the world for the better.
I’ve also seen a lot of top talent wash up before their time. Many didn’t fade away. They jumped off the plane mid-flight without a parachute.
And when I speak to the formerly-famous, many say the same thing: “I wish someone would have told me.”
There are hundreds of common mistakes I could list, but talent that keeps these top five in the front of their mind can extend their careers for decades and their bank accounts into the millions. And for creators that aren’t yet stars, it’s good to keep these mistakes in mind as you’re building your career.
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