Feature Apr 4th, 2019

When an influencer turns infamous - crisis management strategies for brands

Digital law specialist Brian Sommer discusses how companies can mitigate damage when influencer marketing turn sour

Special Report Mar 12th, 2019

Time ran out for TikTok: why the social networking app got clocked with a record-setting $5.7 million FTC penalty

Last month, social networking app Musical.ly, now known as TikTok, agreed to settle and pay a $5.7 million fine to the United States government.

Feature Jan 15th, 2019

8 predictions on how influencer marketing will develop in 2019

Billion Dollar Boy CEO Edward East offers thoughts on how the space will evolve this year

Feature Jan 8th, 2019

Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign

Racking up 1.3 million pre-registrations by focusing on Latin America

Feature Nov 9th, 2018

5 big mistakes that YouTubers need to stop making

Mobcrush's Phil Ranta talks through five big mistakes that YouTubers could do without making

Interviews & Opinion Nov 8th, 2018

Snapchat can’t get people to wear their spectacles even if they pay them $45k

CEO of influencer platform ZINE debates whether Luke Sabbat's failed Instagram campaign is entirely down to him

Feature Oct 25th, 2018

What is the career expectancy of an influencer?

As Marzia turns her back on YouTube - and 7.4m subscribers - Vamp’s Aaron Brooks questions the longevity of social media stardom

Feature Sep 18th, 2018

Marketers, stop trying to influence influencers

Influencers are not a new concept, particularly for marketers

Feature Sep 11th, 2018

OPINION: Influencing the negative

Since Keith Weed of Unilever’s comments in Cannes earlier this year, influencer marketing has come in for criticism from many observers. Mark Wright, CRO at Influencer, explains why much of this is unfair.

Feature Sep 4th, 2018

YouTube impressions data is everything

Mobcrush's Phil Ranta discusses the importance of creating a sonic boom online

Marketing Aug 30th, 2018

7 best practices for using memes in your marketing campaign

Marketing platform Fanbytes talk through the business of memes

Feature Aug 13th, 2018

Don’t let your influencer marketing fall victim to ‘Love Island fever’

Love it or hate it, the ITV2 show has had a powerful effect over the last two months, not only on audiences, but on brands too.

Interviews & Opinion Aug 2nd, 2018

How to make the most from influencer marketing in different regions

Zorka.Mobi's Regina Tsvyrova delves into the local markets and how best to work with content creators in each region

Feature Jul 24th, 2018

The future of influencer marketing

Vamp co-founder Aaron Brooks take a look at where influencer marketing will be in 2020

List Jul 16th, 2018

Six successful UGC campaigns and what made them so good

Lobster CEO Olga Egorsheva takes us through six successful user-generated content creations