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PocketGamer.biz regularly posts content from a variety of guest writers across the games industry. These encompass a wide range of topics and people from different backgrounds and diversities, sharing their opinion on the hottest trending topics, undiscovered gems and what the future of the business holds.

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News

G-STAR 2021 event dates announced

Korea's biggest games event returns for 17th edition this November

Interviews & Opinion

How lockdown sparked a new wave of creativity in influencer marketing

As COVID-19 restrictions shut down shoots around the world, the creativity and value in influencer content has soared, says Vamp’s Aaron Brooks

Interviews & Opinion

Influencer marketing during Coronavirus: key trends and challenges

Cloutboost's Polina Haryacha discusses how the market has evolved during the pandemic

Feature

Why influencers are best placed to promote COVID-19 safety

As the world continues to deal with the COVID-19 outbreak, influencers swapping #ootd post for collaborations with the World Health Organisation

Feature

How social influencers are impacting the gaming market

Sven Lubek, MD of WeQ Studios discusses influencer impact on the games space

Feature

How Futureplay blew its brand marketing budget on influencers and what it learned

It failed miserably. So we donated $10k to charity instead

Interviews & Opinion

Challenge your assumptions, influencer marketing doesn’t just connect with young audiences

Vamp's Aaron Brooks discusses 'ageless influence'

Feature

Nano-influencers: the next big, little thing?

Vamp's Aaron Brooks discusses the rise of nano-influencers and their impact on the marketing industry

Feature

When an influencer turns infamous - crisis management strategies for brands

Digital law specialist Brian Sommer discusses how companies can mitigate damage when influencer marketing turn sour

Special Report

Time ran out for TikTok: why the social networking app got clocked with a record-setting $5.7 million FTC penalty

Last month, social networking app Musical.ly, now known as TikTok, agreed to settle and pay a $5.7 million fine to the United States government.

Feature

8 predictions on how influencer marketing will develop in 2019

Billion Dollar Boy CEO Edward East offers thoughts on how the space will evolve this year

Feature

Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign

Racking up 1.3 million pre-registrations by focusing on Latin America

Feature

5 big mistakes that YouTubers need to stop making

Mobcrush's Phil Ranta talks through five big mistakes that YouTubers could do without making

Interviews & Opinion

Snapchat can’t get people to wear their spectacles even if they pay them $45k

CEO of influencer platform ZINE debates whether Luke Sabbat's failed Instagram campaign is entirely down to him

Feature

What is the career expectancy of an influencer?

As Marzia turns her back on YouTube - and 7.4m subscribers - Vamp’s Aaron Brooks questions the longevity of social media stardom

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PG.biz RoundTable: What Will Be The Winning Monetisation Mix In 2022? (Online)		Oct 19th
Game Industry Conference 2021	Europe	Oct 19th
Hyper Games Conference (Online)		Oct 21st
Develop:Brighton 2021	Europe	Oct 26th
The Digital Big Indie Pitch (PC+Console Edition) #10 (Online)		Oct 26th
The Digital Big Indie Pitch (Mobile Edition) #11		Oct 27th
Investor & Publisher Connector (Online)		Oct 31st
Global Games Pitch (Online)		Nov 2nd

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