Guest Author | Staff Profile | Influencer Update

YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Staff Profile

Articles by Guest Author

All articles written by Guest Author

Feature Apr 1st, 2020

Why influencers are best placed to promote COVID-19 safety

As the world continues to deal with the COVID-19 outbreak, influencers swapping #ootd post for collaborations with the World Health Organisation

How social influencers are impacting the gaming market

Feature Dec 19th, 2019

How social influencers are impacting the gaming market

Sven Lubek, MD of WeQ Studios discusses influencer impact on the games space

Feature Aug 29th, 2019

How Futureplay blew its brand marketing budget on influencers and what it learned

It failed miserably. So we donated $10k to charity instead

Interviews & Opinion Aug 28th, 2019

Challenge your assumptions, influencer marketing doesn’t just connect with young audiences

Vamp's Aaron Brooks discusses 'ageless influence'

Feature May 24th, 2019

Nano-influencers: the next big, little thing?

Vamp's Aaron Brooks discusses the rise of nano-influencers and their impact on the marketing industry

Feature Apr 4th, 2019

When an influencer turns infamous - crisis management strategies for brands

Digital law specialist Brian Sommer discusses how companies can mitigate damage when influencer marketing turn sour

Special Report Mar 12th, 2019

Time ran out for TikTok: why the social networking app got clocked with a record-setting $5.7 million FTC penalty

Last month, social networking app Musical.ly, now known as TikTok, agreed to settle and pay a $5.7 million fine to the United States government.

8 predictions on how influencer marketing will develop in 2019

Feature Jan 15th, 2019

8 predictions on how influencer marketing will develop in 2019

Billion Dollar Boy CEO Edward East offers thoughts on how the space will evolve this year

Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign

Feature Jan 8th, 2019

Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign

Racking up 1.3 million pre-registrations by focusing on Latin America

Feature Nov 9th, 2018

5 big mistakes that YouTubers need to stop making

Mobcrush's Phil Ranta talks through five big mistakes that YouTubers could do without making

Snapchat can’t get people to wear their spectacles even if they pay them $45k

Interviews & Opinion Nov 8th, 2018

Snapchat can’t get people to wear their spectacles even if they pay them $45k

CEO of influencer platform ZINE debates whether Luke Sabbat's failed Instagram campaign is entirely down to him

What is the career expectancy of an influencer?

Feature Oct 25th, 2018

What is the career expectancy of an influencer?

As Marzia turns her back on YouTube - and 7.4m subscribers - Vamp’s Aaron Brooks questions the longevity of social media stardom

Marketers, stop trying to influence influencers

Feature Sep 18th, 2018

Marketers, stop trying to influence influencers

Influencers are not a new concept, particularly for marketers

OPINION: Influencing the negative

Feature Sep 11th, 2018

OPINION: Influencing the negative

Since Keith Weed of Unilever’s comments in Cannes earlier this year, influencer marketing has come in for criticism from many observers. Mark Wright, CRO at Influencer, explains why much of this is unfair.

Feature Sep 4th, 2018

YouTube impressions data is everything

Mobcrush's Phil Ranta discusses the importance of creating a sonic boom online

1 2 3