India-based influencer marketing firm Chtrbox has named Arushi Sharma as its new head of brand partnerships in Mumbai.

Sharma's role will include the management of influencers and partnerships in the country, as well as a responsibilty to drive growth and strategy at Chtrbox. 

With eight years of marketing expertise under her belt, Sharma is equipped with the skills and know-how to help  bring brands and influencers together in India.

Prior to her role at Chtrbox, she led the social media and influencer marketing divisions at Iris Worldwide's Indonesian office. Sharma even secured the Bronze Social Campaign of the Year Award for her work with Philips. 

Global development

“Arushi and I had connected almost a decade ago as colleagues and have been 'Facebook Friends' ever since," Chtrbox co-founder Pranay Swarup said.

"We've witnessed each other grow as professionals over the years, and I'm glad that we're now doing some disruptive work together. With Arushi's experiences across international markets, and the clientele and scale of work that she has managed, we are certain that she would provide newer avenues for Chtrbox to grow. I would like to take this opportunity to welcome Arushi again and wish her on a successful and fruitful journey with us at Chtrbox”.

Sharma herself added: "In my experience across markets and sectors, the one thing that I have increasingly witnessed is the demand for authentic voices and storytelling in the social media space.

"It is exciting to work with a brilliant up-and-coming platform like Chtrbox that addresses the lack of consolidation on pricing and strong measurement models to give popular and emerging brands and influencers an effective and measurable way of partnering together. Together with this dynamic team, we are changing the way this space operates, and are excited to do more.”