YOUR ESSENTIAL GUIDE TO THE BUSINESS OF
INFLUENCER MARKETING
Features
Articles & Opinion
Latest
Popular
Regulars
Analysis
Interviews & Opinion
Everything else
Influencer Icon
Feb 3rd, 2020
Caspar Lee on a decade of YouTube and the transition from consumer to business
influencer marketing
business
Caspar Lee
Viral Visionaries
Jan 21st, 2019
Viral Visionaries: influencer marketing trends to watch in 2019
influencer marketing
Viral Visionaries
trends
Feature
Jan 8th, 2019
Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign
Marketing
influencer marketing
User Acquisition
Latin America
Success Story
Nov 2nd, 2018
Case study: How Miniclip used Snapchat to market Football Strike during the World Cup
Snapchat
Marketing
Campaign
Rising Stars
Aug 16th, 2018
BasicallyBea: "Where YouTube is concerned, it’s just too difficult to grow unless you’re making a very specific type of trending content every day"
YouTube
Yogscast
Minecraft
Rising Star
Interviews & Opinion
May 29th, 2018
Cherry Pick Talent founder Britt Bagnall on knowing your message, taking risks and thinking outside the box
influencer marketing
Cherry Pick Talent
Interview
Mar 29th, 2018
Speedy: “I’m forever grateful that there’s people who go out of their way just to say hello to me”
YouTube
Influencer
Rising Star
Insight & Opinion
Oct 5th, 2017
Keymailer are ahead of the Influencer Marketing curve, and here's why
YouTube
games
Twitch
Rising Stars
Aug 16th, 2018
BasicallyBea: "Where YouTube is concerned, it’s just too difficult to grow unless you’re making a very specific type of trending content every day"
YouTube
Yogscast
Minecraft
Rising Star
Insight & Opinion
Oct 5th, 2017
Keymailer are ahead of the Influencer Marketing curve, and here's why
YouTube
games
Twitch
Viral Visionaries
Oct 30th, 2017
Viral Visionaries: Meet our panel of industry experts, ready to answer your questions...
Viral Visionaries
Interview
Mar 29th, 2018
Speedy: “I’m forever grateful that there’s people who go out of their way just to say hello to me”
YouTube
Influencer
Rising Star
Influencer Icon
Feb 3rd, 2020
Caspar Lee on a decade of YouTube and the transition from consumer to business
influencer marketing
business
Caspar Lee
Influencer Icon
Jun 26th, 2018
Playstation Access' Hollie Bennett on how making YouTube content can improve your career
YouTube
Hollie Bennett
Playstation Access
Interviews & Opinion
May 29th, 2018
Cherry Pick Talent founder Britt Bagnall on knowing your message, taking risks and thinking outside the box
influencer marketing
Cherry Pick Talent
Viral Visionaries
Jan 21st, 2019
Viral Visionaries: influencer marketing trends to watch in 2019
influencer marketing
Viral Visionaries
trends
INTERIOR HAVEN
Sep 7th, 2020
What interior brands & influencers can learn from Queer Eye’s Bobby Berk
Influencer
interior design
MARKETING
Sep 1st, 2020
Marketing during uncertainty: consistent content during the Coronavirus downturn
Marketing
coronavirus
Innocent
WFH
Aug 26th, 2020
A creative’s guide to working-from-home
freelance
WFH
NICHE
Aug 24th, 2020
The most unexpected influencer nichés we never could have predicted
influencers
BRIME TIME
Jul 13th, 2020
Brime time: a look into the streaming industry's latest secret project
Streaming
Brime
VIDEO EDITORS
Jul 9th, 2020
Behind the screens: the invisible struggle of YouTube video editors
YouTube
Video
editor
TIKTOK
May 20th, 2020
TikTok: crafting content on the world's fastest growing app
content
TikTok
GAMESBEAT
Apr 30th, 2020
GamesBeat Summit 2020: The future of influencer marketing
influencer marketing
GamesBeat
More
YOOX AI
Sep 17th, 2019
The online fashion store making us question reality with AI influencers
influencers
A.I
YOOX
CASPER CASE
Oct 16th, 2019
How mattress company Casper used influencer power to escape debt
influencer marketing
casper
DIAMOND DOGS
Apr 26th, 2018
20 YouTube Gaming Channels with over 10 million subscribers
YouTube
Diamond
HELLO FRESH
May 23rd, 2018
Food for thought: HelloFresh's clever approach to influencer marketing
food
influencer marketing
CHIP-TOK
Mar 23rd, 2020
Loren Gray and Chipotle’s TikTok team-up: a case study
TikTok
Chipotle
Loren Gray
DANIEL WELLINGTON
May 30th, 2019
Case study: how Daniel Wellington is still top of the influencer marketing game
influencer marketing
Daniel Wellington
YOGS 10
Jul 12th, 2018
A brief history lesson on the rise of The Yogscast
The Yogscast
SHELF LIFE
Oct 25th, 2018
What is the career expectancy of an influencer?
YouTube
influencers
Marzia
More
SPEAKER SPOTLIGHT
Sep 3rd, 2020
Speaker Spotlight: Cherry Pick Talent's Brittany Filler brings influencer expertise to PGC Helsinki Digital
PGC
PGC Digital
Helsinki
CREATIVE SPARK
Aug 25th, 2020
How lockdown sparked a new wave of creativity in influencer marketing
influencer marketing
creative
COVID INFLUENCE
Aug 5th, 2020
Influencer marketing during Coronavirus: key trends and challenges
Marketing
Influencer
coronavirus
WHO
Apr 1st, 2020
Why influencers are best placed to promote COVID-19 safety
Influencer
coronavirus
CASPAR LEE
Feb 3rd, 2020
Caspar Lee on a decade of YouTube and the transition from consumer to business
influencer marketing
business
Caspar Lee
BYTE
Jan 27th, 2020
Vine spiritual successor Byte launched this weekend, but can it compete with TikTok?
byte
Vine2
2020 AND BEYOND
Jan 6th, 2020
Five years on: Greg Miller, Tim Gettys and Nick Scarpino talk Kinda Funny
YouTube
games
london
mental health
interview
podcast
GAMING MARKET
Dec 19th, 2019
How social influencers are impacting the gaming market
Gaming
influencers
More
KEYMAILER INTERVIEW
Oct 5th, 2017
Keymailer are ahead of the Influencer Marketing curve, and here's why
YouTube
games
Twitch
2020 AND BEYOND
Jan 6th, 2020
Five years on: Greg Miller, Tim Gettys and Nick Scarpino talk Kinda Funny
YouTube
games
london
mental health
interview
podcast
YOGS 10
Jul 12th, 2018
A brief history lesson on the rise of The Yogscast
The Yogscast
SHELF LIFE
Oct 25th, 2018
What is the career expectancy of an influencer?
YouTube
influencers
Marzia
RISING STAR
Mar 29th, 2018
Speedy: “I’m forever grateful that there’s people who go out of their way just to say hello to me”
YouTube
Influencer
Rising Star
NIGHT MEDIA PROFILE
Feb 21st, 2019
Night Media's Reed Duchscher on how boutique management and in-house marketing is the way to influencer success in 2019
influencer marketing
Night Media
profile
WHO
Apr 1st, 2020
Why influencers are best placed to promote COVID-19 safety
Influencer
coronavirus
CASPAR LEE
Feb 3rd, 2020
Caspar Lee on a decade of YouTube and the transition from consumer to business
influencer marketing
business
Caspar Lee
More
Regulars
Influencer Icon
Influencer Directory
Insight & Opinion
Company Directory
Rising Stars
Campaigns
Success Story
Jobs
Viral Visionaries
About Us
About Us
Terms & Conditions
Privacy Policy
Follow Us
Sign up to Steel Media Business Network
RSS
Facebook
Twitter
News
Hot topics
Latest
Popular
TRANSMEDIA
Sep 16th, 2021
Steel Media launches BeyondGames.biz
launch
Beyond Games
PGC HELSINKI DIGITAL
Sep 18th, 2020
PGC Helsinki Digital: Virtualising esports and how it shapes the future of competitive gaming
PGC Helsinki
PGC HELSINKI DIGITAL
Sep 18th, 2020
PGC Helsinki Digital: forming partnerships with brands
PGC Helsinki
TWITCH ADS
Sep 15th, 2020
Twitch is testing mid-roll ads on creator broadcasts
Twitch
ads
SPEAKER SPOTLIGHT
Sep 3rd, 2020
Speaker Spotlight: Cherry Pick Talent's Brittany Filler brings influencer expertise to PGC Helsinki Digital
PGC
PGC Digital
Helsinki
TOP 10 GAMES
Sep 1st, 2020
Top 10 streamed games: Fall Guys is dominating the internet, but is it still topping Twitch?
Twitch
top 10 games
Fall Guys
CREATOR FIRST
Aug 27th, 2020
Takumi unveils new 'creator first' marketing division
influencer marketing
JULY STREAMING
Aug 24th, 2020
Facebook Gaming hit 345m hours watched in July, marking its biggest month yet
Facebook
Twitch
Streaming
FB Gaming
More
INFLUENCER: NOUN
May 9th, 2019
The word 'influencer' is now in the Mirriam-Webster dictionary
Influencer
Dictionary
MEMES
Jan 3rd, 2019
PewDiePie's take on YouTube Rewind 2018 is now the most liked non-music video on the platform
YouTube
PewDiePie
YouTube Rewind
RIP LUXE
Apr 10th, 2018
Zoie Burgher dissolves gaming group Luxe over online hate
YouTube
Gaming
Zoie burgher
Luxe
NOT SO ORIGINAL PRANKSTER
Feb 13th, 2018
Prolific prankster Jack Jones gets a taste of his own medicine after being called out by an unlikely candidate... and Keemstar
YouTube
pranks
jack jones
keemstar
BIG MARKETING
Jun 1st, 2018
Goodgame set for Big Farm: Mobile Harvest influencer campaign with Bibi’s Beauty Palace
mobile games
games
Marketing
Campaigns
Influencer campaign
Campaign
NOT RACISM
Dec 10th, 2019
Streamer Sweet Anita under fire for uncontrollable 'racist outburst' caused by Tourette's syndrome
Streaming
tourettes
TOP 10 GAMES
Sep 1st, 2020
Top 10 streamed games: Fall Guys is dominating the internet, but is it still topping Twitch?
Twitch
top 10 games
Fall Guys
IMA 2020
Aug 24th, 2020
Influencer Marketing Awards 2020 winners revealed
IMA 2020
influencer marketing award
More
Events
Networking
All Events
Come Meet Us
Industry
Resources
Data, Campaigns & Research
Campaigns
Data & Research
CHIP-TOK
Mar 23rd, 2020
Loren Gray and Chipotle’s TikTok team-up: a case study
TikTok
Chipotle
Loren Gray
SKINT DAD
Feb 10th, 2020
Money-saving influencer case study: Skint Dad & Chip
Marketing
Influencer
Campaign
PETCO
Jan 2nd, 2020
Petco’s #BrighterTogether campaign is Christmas goals
Marketing
Christmas
pets
YOOX AI
Sep 17th, 2019
The online fashion store making us question reality with AI influencers
influencers
A.I
YOOX
INFLUENCER FAIL
Aug 29th, 2019
How Futureplay blew its brand marketing budget on influencers and what it learned
mobile games
games
Marketing
influencer marketing
game developers
IDEAL SWEDEN
Aug 21st, 2019
How this Swedish tech brand made itself achingly Instagrammable
Instagram
fashion
TED TO TOE
Apr 30th, 2019
Ted to Toe in micro-influencers: Ted Baker's marketing success
fashion
Campaign
Ted Baker
WISH CAMPAIGN
Mar 7th, 2019
Case study: How Wish's #TimeOnYourHands campaign hooked the discount shopper
Marketing
Campaign
Wish
More
TOP 10 GAMES
Sep 1st, 2020
Top 10 streamed games: Fall Guys is dominating the internet, but is it still topping Twitch?
Twitch
top 10 games
Fall Guys
JULY STREAMING
Aug 24th, 2020
Facebook Gaming hit 345m hours watched in July, marking its biggest month yet
Facebook
Twitch
Streaming
FB Gaming
TOP 10 GAMES
Aug 19th, 2020
Top 10 streamed games: Fall Guys continues to climb while Valorant shines
top 10 games
TOP 10 GAMES
Aug 11th, 2020
Top 10 streamed games: Fall Guys racks up 25 million hours in launch week
Twitch
Fall Guys
STREAM STATE Q2
Jul 24th, 2020
State of the stream Q2 2020: Twitch dominates and Facebook Gaming grows
Facebook
Twitch
Streaming
TOP 10 GAMES
Jun 16th, 2020
Top 10 streamed games of the week: Twitch Drops trigger Tarkov spike
top 10 games
TOP 10 GAMES
Jun 3rd, 2020
Top 10 streamed games of the week: League of Legends views up 31%
top 10 games
APRIL STREAM
May 28th, 2020
State of the stream: April surge and Valorant drops
Mixer
YouTube
Facebook
Twitch
More
UGC SUCCESS
Jul 16th, 2018
Six successful UGC campaigns and what made them so good
Marketing
Campaigns
UGC
TOP FIVE
Jul 9th, 2018
Games industry round-up: The hottest stories across the mobile, blockchain and PC gaming sectors
blockchain
influencers
PC games
roundup
CLASS OF 2017
Jan 3rd, 2018
11 must-read influencer interviews from 2017
YouTube
Twitch
Influencers to Watch
More
Discover the
metaverse at
BeyondGames.biz
Come to a
Pocket Gamer
conference
Careers in
influencer
marketing
Featured Jobs
Post a job
Influencer Industry Jobs
Gameloft jobs
Latest Jobs
Paris (On-site), France
Oct 17th 2026
Senior Engine Programmer
Gameloft
1
< Back to GAMES INDUSTRY JOBS LISTING
Jobs News
Jan 22nd, 2020
Fourth Floor snags former Twentieth Century Fox UK exec Robert Price
Oct 24th, 2019
Former chief marketing officer at Zynga heads to Twitch
Jul 11th, 2019
Fourth Floor Creative appoints first COO
Apr 3rd, 2019
Takumi announces new company CEO and CRO
See more recruitment articles
Events
Our Events
Industry Events
All
See our full events listing
Join Us On Facebook
