For the launch of InfluencerUpdate.biz, the brand new business-to-business media website covering the influencer space, we've partnered with a few key companies in the sector.
One such company is Spartan Elite, a top influencer marketing agency for YouTube and social media marketing that represents a number of the top YouTube and social media influencers exclusively and helps connect brands with them for special campaigns.
To tell us more about the company and why it's on board with InfluencerUpdate.biz, we spoke to Spartan Elite CEO Brian Dodge.
This is Spartan
"We run customised influencer marketing campaigns," said Dodge.
"We like to focus on the creative aspects and of course customising around basic goals. So either brand awareness with positive brand recognition, or UA, retention, re-engagement or even global launch campaigns."
He added: "For UA campaigns we basically take the game, we structure it as what will give you the widest reach and the most diverse channels to get you the most downloads. For retention and re-engagement, we go for YouTubers who are much more okay with doing a series. They’ll do a long series in order to get their fans re-engaged and bring a lot of awareness for that game for quite a while on their channel.
"For brand awareness we go for the people that can pull the most creative, biggest views. Then we also do events, where we have people go to events, MC, host and stream from actual booths at PAX, Gamescom or wherever. We’ve also done beta testing for quite a few games. That’s usually tied in with an influencer campaign."