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30 streamers to duke it out with players in battle royale competition for mobile PUBG-like Rules of Survival

Date Brand Companies involved Influencers involved
December 13th, 2017 Rules of Survival NetEase
30 streamers to duke it out with players in battle royale competition for mobile PUBG-like Rules of Survival

Chinese games publishing giant NetEase is hosting a battle royale-style event featuring 30 popular streamers and content creators across the globe for its mobile game Rules of Survival.

The title is a tactical shooter similar to the blockbuster PC game PlayerUnknown’s Battlegrounds, with up to 120 players dropped into a match where they must duke it out to be the last player or team standing.

Rules of Survival has been downloaded 15 million times to date.

Players versus streamers

The special ‘Hunt The Streamer’ event will take place on December 17th and will pit players against streamers from around the world over a 24-hour period.

Streamers on board include Dr Disrespect, LIRIK, PlayHard, ViruZz and GoldGlove.

Players will have the chance to claim $100 cash bounties on the streamers - who can be identified easily in-game by their pumpkin-shaped helmets - with in-game kills, with a total of $30,000 up for grabs.

Those who do take down the streamers will be entered into a lottery to win the $100, as well as receiving in-game currency amounting to 1,000 goal coins.


Head of Content

Craig Chapple is a freelance analyst, consultant and writer with specialist knowledge of the games industry. He has previously served as Senior Editor at PocketGamer.biz, as well as holding roles at Sensor Tower, Nintendo and Develop.