Influencer marketing startup Influence.co has won some heavyweight backing in its latest funding round: from venture capital firm BCV and its boss, advertising industry veteran Alex Bogusky.

The $500k funding round is due to close this month, and already includes investments from Twenty3 Capital, Jaszac Investments, and AE Jarrah Group.

"We firmly believe every digital agency and PR company will offer influencer marketing services," said BCV managing director Dane McDonald in a statement.

"We've been looking for a company that is technology-driven and doesn't run campaigns themselves. We believe the winner in this space will support agencies and not compete with them."

Influence.co is certainly doubling down on its platform, which it says now has a network of more than 50,000 influencers. It's trying to help PR and media agencies identify suitable influencers for their campaigns.

"We are thrilled to have Dane and Alex involved as Alex is one of the most respected names in the design and agency world," said Influence.co CEO Niel Robertson (pictured).