Influencer platform Hypetap has revealed new tech promising to address brand safety on social and creative outlets.
The Melbourne-based agency incorporates machine learning and AI into its resources to match influencers with brands thay may appeal to them.
The company has now taken things a step further, adding a profanity audit product to filter controversial or foul launguage in an influencer's posts or content.
Hypetap has also added a conflict assessement tool, which will show a history of the brands an influencer has worked with so companies can ensure they're not affiliated with a similar or competing name or product.
While influencer marketing is rapidly becoming one of the most effective strategies, it's still a largely unmoderated and chaotic space.
“This tool allows brands to de-risk their marketing mix through influencer marketing rather than less brand safe channels,” Hypetap co-founder Detch Singh said.
“To be taken seriously as a category, it's important that we are thinking more about how we can be more effective than other media not just other influencer marketing providers.”