PewDiePie and Marzia launch unisex clothing brand

PewDiePie and Marzia launch unisex clothing brand

YouTube creators Marzia Bisognin and Felix 'PewDiePie' Kjellberg have launched a joint clothing brand.

'Tsuki' - which is Japanese for 'moon' - is a new line from the pair mainly comprising of clothing, including hoodies, t-shirts and jumpers. There's also a cute scented candle in there too.

Similar style

Marzia documented the release of the brand on her blog. It's the couple's first collaborative project. 

"A little longer than a year ago Felix and I shot a lookbook video for my channel, in which we tried to match each other’s outfit the best we could," Marzia said.

"We didn’t have exact copies, but we noticed - at that point - how we definitely had the same style when it came to certain outfits.

"We wanted a small selection of minimal and oversized pieces that both of us could wear, and followed our favourite colour palette: black, white and pink.

"No matter what gender or size, everybody can find something they like on TSUKI, and depending on how you style each piece, you can create a certain look.

"After a year in the making, Felix and I are extremely happy with what we came up with: sure, it’s a small brand for now, but we are very excited to work more on it, and add more and more products over time."


Danielle Partis is editor of and former editor of She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.