Leading YouTuber Felix 'PewDiePie' Kjellnerg has called for his fans and the world to stop pushing the 'subscribe to PewDiePie' meme, following a shooting in New Zealand last month.

The joke began as a way for Kjellberg's fans to promote his YouTube channel. However, the phrase has lost its original meaning after being said by the gunman on a live stream before commencing the attack.

The incident left 50 killed and others injured. Kjellberg had been silent about the issue on his YouTube channel, only tweeting out and responding to comments on his Twitter page.

However, he recently posted a video on his channel during which he asks his audience to put an end to the “Subscribe to PewDiePie” meme.

Stop this

“To have my name associated with something so unspeakably vile has affected me in more ways than I’ve let shown. I just didn’t want to address it right away, and I didn’t want to give the terrorist more attention," Kjellberg explains in a recent video

"I didn’t want to make it about me, because I don’t think it has anything to do with me. To put it plainly, I didn’t want hate to win. But it’s clear to me now the ‘Subscribe to PewDiePie’ movement should have ended then.”

In this video, Kjellberg also addresses how the meme has caused some war memorials to be defaced by his fans, as well as other crazy pranks pulled during the race for his channel to gain more subscribers than Indian music channel T-Series.

Kjellberg finally ended the video addressing some of the racist comments that have been associated with him in the past, including some of the trouble to have come from his anti-semitic jokes in some of his videos.

“This negative rhetoric is something I don’t agree with at all, and I want it to stop, and to make it perfectly clear: no, I’m not racist. I don’t support any form of racist comments or hate towards anyone.”