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Microsoft's Mixer celebrates its first birthday with a heap of new announcements

Microsoft's Mixer celebrates its first birthday with a heap of new announcements

Streaming platform Mixer celebrates its first anniversary today this month. Since launch last May, Mixer has amassed over 10m monthly active users. 

The Mixer audience has reportedly grown more than four times since launch, with watched streams growing five times bigger than they were at launch.

To celebrate one year, Mixer made a few announcements on its blog.

Website refurb

Mixer revealed a fresh looking site for desktop and mobile devices. The homepage now has a slick new user interface making it easier to find streams and creators. This new layout is currently only available to Mixer Pro subscribers, but will be rolled out in waves, hitting all Mixer users in time for summer. 

The platform has also spruced up its emotes too, as well as adding some brand new ones. 

Image: Mixer

MixPlay 

Mixer will be adding a host of interactive tools to be used on streams. Developers can now create overlays, widgets and custom gadgets, giving streamers the ability to further personalise their broadcasts and channels.

Mixplay will also offer games that can be played inside the Mixer platform. Mixer Mini Golf released this month, a game allowing streamers and viewers to play games together.

Mixer has partnered with Hi-Rez studios to deveelope a MixPlay powered dashboard for the Smite Pro League, providing Smite fans with a new way to view stats and interact with creators.

This coincides with Hi-Rez's announcement of the Smite PS4 league, which will be broadcasted on Mixer.

Interactive games are proving popular among streamers, and Mixer also announced the launch of three new games on Mixer - Earthfall, Next Up Hero and Late Shift. These titles all feature interactive Mixplay elements that allow viewers to play along with the game.

Image: Mixer

Direct purchase and co-stream

Mixer announced direct purchase back in February - a service that allows viewers to buy games and game content whilst supporting certain creators. For a limited time, direct purchase customers will recieve a free $5 gift card for the Microsoft store after they spend over $9.99. 

Co-stream is now also available on the go. Streamers can set up and broadcast co-op streams from anywhere, and fully customise their streams from mobile devices. 

Esports partnerships

Mixer also revealed a new partnership with the ESL. This will bring over 15,000 hours of content from top esports titles to the platform, including CS:GO, League of Legends and Dota 2. Content will also be available to watch in over 10 languages. 

To round off all of the birthday surprises, Mixer is giving out a free one month channel subscription and up to 90 days of Mixer Pro benefits to Mixer users. Simply sign in to your account and level it up to level 10 by May 28th. 

Get the latest news, interviews and in-depth analysis on Twitter and Facebook.

 

Editor

Danielle Partis is editor of PocketGamer.biz and former editor of InfluencerUpdate.biz. She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.

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