YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

News

WME Entertainment partners with Influential to offer clients a more data-driven strategy

WME Entertainment partners with Influential to offer clients a more data-driven strategy

WME Entertainment has invested in Influential, a startup utilising A.I. to refine influencer marketing strategy. 

Influential uses A.I. tech to analyse insights and predict intelligence based on what an influencer promotes in their content. WME hopes to use Influential's platform to provide new insight for new and existing clients. 

"Influential’s platform can identify, say, a WME client who may have a smaller audience but “may be spot-on perfect for a given brand,” said WME's head of digital Chris Jacquemin.

The LA-based company is also launching Talent pro, a resource that'll help WME manage it's talent roster. It'll use image-recognition, demographic insights and contextual searching to further streamline the management process.

WME will also have access to Influential's paid media product. Influential Target interpolates data on purchasing behaviour and location in order to boost social media endorsements.

A series of fortunate investments

WME is also taking part in Influential's Series B investment round. While both companies declined to comment on the amount, Influential has raised $24.5 million in funding so far.

“This whole partnership came about as we had been thinking a lot about the future of the commercial-endorsement business we do for talent clients, both on influencer side and very much on the traditional side,”  Jacquemin added.

“I was interested in how technology would impact that side of our business, and we set out to do this in a more dynamic, data-driven way.”

Get the latest news, interviews and in-depth analysis on Twitter and Facebook.


Editor

Danielle Partis is editor of PocketGamer.biz and former editor of InfluencerUpdate.biz. She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies