WME Entertainment has invested in Influential, a startup utilising A.I. to refine influencer marketing strategy.
Influential uses A.I. tech to analyse insights and predict intelligence based on what an influencer promotes in their content. WME hopes to use Influential's platform to provide new insight for new and existing clients.
"Influential’s platform can identify, say, a WME client who may have a smaller audience but “may be spot-on perfect for a given brand,” said WME's head of digital Chris Jacquemin.
The LA-based company is also launching Talent pro, a resource that'll help WME manage it's talent roster. It'll use image-recognition, demographic insights and contextual searching to further streamline the management process.
WME will also have access to Influential's paid media product. Influential Target interpolates data on purchasing behaviour and location in order to boost social media endorsements.
A series of fortunate investments
WME is also taking part in Influential's Series B investment round. While both companies declined to comment on the amount, Influential has raised $24.5 million in funding so far.
“This whole partnership came about as we had been thinking a lot about the future of the commercial-endorsement business we do for talent clients, both on influencer side and very much on the traditional side,” Jacquemin added.
“I was interested in how technology would impact that side of our business, and we set out to do this in a more dynamic, data-driven way.”