YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

News

Keemstar's Friday Fortnite brought in 8.8 million unique viewers last week

Keemstar's Friday Fortnite brought in 8.8 million unique viewers last week

While Friday night for some means cosying up with a large cuppa and smashing Eastenders, millions of people are now opting for another type of entertainment. 

Friday Fortnite is a weekly event hosted by YouTuber Keemstar, in which he pits popular Fortnite streamers and players against each other for a bit of fun.

Instead of fighting each other, four creators are put in the same squad and are split in to two teams, and whichever team racks up the most kills in a match wins. 

Only the best

The event is by invite-only, and so only the cream of the Fortnite crop have graced it so far. 

Friday Fortnite is a hit, and Keemstar revealed that 8.8 million people tuned in to watch it over week four, with Ninja pulling almost two million of that number in himself.

8.8 million is a lot of people. The most viewed show last week in the UK was in fact Friday's Eastenders, and that only brought in 6.2 million viewers. While the two things are fundementally quite different, the numbers can help those unfamiliar get a sense of just how much of an impact Fortnite has made.

Now if we could get a Fortnite/Eastenders crossover, that'd be great.

Get the latest news, interviews and in-depth analysis on Twitter and Facebook.


Tags:
Editor

Danielle Partis is editor of PocketGamer.biz and former editor of InfluencerUpdate.biz. She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.