Social networking app Snapchat has teamed up with Acxiom-owned company LiveRampto release Offline Sales Impact (OSI).
OSI will give companies and brands working through Snapchat a new way to track and measure the results of their campaigns, specifically offline sales.
Snapchat and LiveRamp ran a beta trial with the OSI solution alongside a number of campaigns. Brands such as Oreo and Cadburys participated in the trial. The products advertised noticed an average uplift of 4 per cent, according to LiveRamp.
"We are delighted to be partnering with Snap on this innovative measurement solution," UK MD at LiveRamp Richard Foster said.
"LiveRamp empowers brands to run people-based marketing campaigns at scale, and this solution gives them the granular detail they need to measure the true effectiveness of Snap as an integral platform in their marketing stack."
Snap to action
“Adding the Offline Sales Impact solution adds another dimension to the way we can help brands evaluate their impact on Snapchat,” Snap’s international head of measurement Andy Pang added.
“We’ve always known Snapchat has a differentiated audience, and with OSI we can clearly demonstrate how Snapchat introduces new customers, and value to a brand.”