Research from influencer marketing firm Buzoole has revealed that #ad campaigns are more popular than ever in 2018.
The company took a look at sponsored content running across various media platforms and found that Instagram posts featuring #ad and #sponsored have grown 44 per cent in the first half of the year.
The study also unveiled fashion to be the biggest revenue generator on Instagram, accounting for 33 per cent of all sponsored content.
Fashion is followed by the beauty and food sectors, both sitting at 13 per cent.
Significant growth
According to Buzzoole, 1.5 million posts tagged with #ad were posted to Instagram throughout 2017.
58 per cent of those were shared in the second half of the year which is when companies are most likely to dip into their marketing budget.
“The influencer marketing industry is booming. It isn’t just about projections, the data we have collected shows that marketers continue to double down on investment. The challenges we are now working on are helping marketeers answer the big questions around attribution, measurement and transparency to justify continued budget shifts," says Buzoole CCO Ian Samuel.
Buzzoole's research into the sector is still ongoing - the current numbers don't include Instagram Stories, which has seen a significant burst in users in the past year.
