Influencer marketing extraordinaire Buzzoole has dropped a new function that allows companies to track campaigns running through Instagram Stories.
Buzzoole is the first company to offer this experience with Instagram. Stories are an integral part of the Facebook owned platform, bringing in a sweet 400m daily users alone.
Now brands working through Buzzoole can monitor the engagement and progress of a sponsored Story. They'll have access to real-time reporting on views, comments and clicks directly through Buzzoole's dashboard.
According to Buzzoole, the likes of Ralph Lauren, Birds Eye and Magnum are already utilising the function.
Story time
“Influencer Marketing found itself in the spotlight post-Cannes, highlighting the increasing importance of technology in providing holistic attribution and transparency toolkits for marketeers,” commented Ian Samuel, Buzzoole’s chief commercial officer.
“We are committed to innovation that moves our industry forward. The launch of yet another ‘industry first’ builds upon our collaboration with Nielsen and underlines our focus on how tech can be used to answer the industry’s biggest challenges.”
Buzzoole is consistently moving to create new opportunities within the influencer marketing sector. Last month, the company joined forces with Nielsen to provide more accurate data on sponsored content.
The company also has a team of in-house creators that work directly with brands on creative marketing solutions. Buzzoole was also the only EU company to be named as a key brand in the Gartner 'influencer marketing solutions report 2018'.
