YouTube is launching a new set of features that let content creators set up fundraisers for charity.
Called YouTube Giving, the new features enable YouTube creators and qualifying US-registered nonprofits to create fundraising campaigns and also embed them into videos and livestreams.
Users simply click on the ‘Donate’ button and then make a donation to a good cause.
Currently in beta, the fundraising feature is being made available to a limited number of content creators across the US and Canada.
During the beta, YouTube said it would be covering all transaction fee costs so that all the money donated goes to charity, as opposed to integrating an admin fee. It’s not clear what will happen after the beta.
But wait, there's more...
As well as a standard fundraising feature, YouTube is also rolling out options for community fundraisers, campaign matching and a new feature called Super Chat for Good.
Community fundraising lets multiple creators co-host a single fundraiser, which will appear on the relevant channels at the same time and show the combined money raised.
Campaign matching meanwhile opens up the possibility of receiving matching pledges - enabling creators and brands to match donations.
The new Super Chat for Good feature lets creators raise donations for nonprofits on livestream and Premiere videos.
Our inspiration for building YouTube Giving tools has been you - the way you use your voices to create impact on important issues, whether helping out in a crisis or championing a cause,” said YouTube Giving product manager Erin Turner.
“Over the coming months, we’ll listen to your feedback on these beta features and continue to expand access to more creators.”