Facebook debuts premieres, a feature that turns videos into community events

Facebook debuts premieres, a feature that turns videos into community events

Hot on the heels of Twitch and YouTube, Facebook has introduced Premieres to its roster of creator tools.

This new format lets creators pre-record and edit content and then schedule it to release at a certain time as a live event. 

It works in a similar vein to YouTube's pre-existing schedule tool, but it lets creators push their content as 'live premieres' rather than just releasing a video for fans to catch at any time. The creator can also be present for the premiere to interact with fans in chat and talk about the video.

Badge of honour

In addition to premieres, Facebook is also throwing live polls and fan badges in to its creator tools. Polls allow creators to run surveys amongst their fans, and badges can be earned or bought by viewers to show their support.

The platform is also adding a Top Fans area that displays a creator's top followers and donators. Pages must have more than 10,000 followers to activate this feature.

Game on

Facebook has made big moves in to the creator space this year, especially for gamers. It now has a separate destination for games content with a whole community of streamers. 

Reports from the platform suggest that this method of premiering a video as a live event is resulting in more engagement for pages. Facebook says that some outlets including Sony, Australia based Channel 7, Buzzfeed and Jimmy Zhang have all experienced "increased engagement", but didn't provide any figures on the matter.


Danielle Partis is editor of and former editor of She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.