YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

News

KFC has launched a new gaming brand

KFC has launched a new gaming brand

KFC has launched a new gaming side-arm.

The fast food chain recently released a teaser trailer on a new YouTube channel, with clips of video games containing KFC's founding father, Colonel Sanders.

Footage of Fornite is also shown in the trailer, so we could be expecting a cluckin' surprise coming to the battle royale title soon.

It's unclear as to what KFC Gaming will entail, but the company has a huge social media strategy in place. It's even sending out vouchers for free chicken to a number of gaming influencers

Chicken winner

"We know KFC fans love gaming and it’s something we’ve wanted to get involved with for a while. We’ve dabbled in the past, but this time we are going big! We’re very excited to announce that this is our full-entry into the gaming community," Said KFC UK social media manager Josh Benge.

"KFC Gaming will act as your go-to source for gaming updates, bespoke content, memes and much more; plus something huge is coming in the very near future, more news floating in a Fortnite or two..."

Making an impression

According to Kairos co-founder Mike Craddock, the launch video received over 20 million impressions in one day, as well as racking up over 1.4m views and 10,000 followers in its first 24 hours.


Influencer Editor

Danielle Partis is Editor of InfluencerUpdate.biz. She was previously the lead content creator for TeamRock Games, as well as contributing to outlets such as Metal Hammer, both online and in-print. Prior to that, Danielle worked as a freelance PR consultant and freelance journalist for a number of outlets.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.