KFC has launched a new gaming brand

KFC has launched a new gaming brand

KFC has launched a new gaming side-arm.

The fast food chain recently released a teaser trailer on a new YouTube channel, with clips of video games containing KFC's founding father, Colonel Sanders.

Footage of Fornite is also shown in the trailer, so we could be expecting a cluckin' surprise coming to the battle royale title soon.

It's unclear as to what KFC Gaming will entail, but the company has a huge social media strategy in place. It's even sending out vouchers for free chicken to a number of gaming influencers

Chicken winner

"We know KFC fans love gaming and it’s something we’ve wanted to get involved with for a while. We’ve dabbled in the past, but this time we are going big! We’re very excited to announce that this is our full-entry into the gaming community," Said KFC UK social media manager Josh Benge.

"KFC Gaming will act as your go-to source for gaming updates, bespoke content, memes and much more; plus something huge is coming in the very near future, more news floating in a Fortnite or two..."

Making an impression

According to Kairos co-founder Mike Craddock, the launch video received over 20 million impressions in one day, as well as racking up over 1.4m views and 10,000 followers in its first 24 hours.


Danielle Partis is editor of and former editor of She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.