It's been a wild afternoon for Instagram and its stocks today as the company rolled out an accidental update. 

The update made significant changes to the app's home page. Instead of scrolling down, users had to tap to go through posts one by one, similar to Instagram stories. 

Instagram's scroll-through homepage has remained the same since the launch of the app, and the accidental overhaul sparked an outcry from users.

In the hours that the update was live, stocks for the app's parent company Facebook also began to plummet rapidly.

However, Instagram has stated that the rollout was an accident and very quickly retracted it.

Whoopsie

Tweeting from its official Twitter account, Instagram said: "due to a bug, some users saw a change to the way their feed appears today. We quickly fixed the issue and feed is back to normal. We apologize for any confusion."

Head of Instagram Adam Mosseri also took to Twitter to put out some fires, reaffirming that the update was "supposed to be a very small test that went broad by accident".

The update has now been rolled back and it looks like the leading photo sharing platform will live to see another day.

Due to a bug, some users saw a change to the way their feed appears today. We quickly fixed the issue and feed is back to normal. We apologize for any confusion.

— Instagram (@instagram) December 27, 2018