A handful of YouTube stars have come under fire in the last week for promoting a gambling site to their followers.

Creators Jake Paul and Bryan 'RiceGum' Le recently released videos that showcased them using a site called MysteryBrands.com - a service that lets users spend varying amounts of cash to try and 'win' expensive products from digital boxes.

Following this, UK YouTube Morgan ‘Morgz’ Hudson also released a video promoting the gambling site. 

While the creators had disclosed their relationship with the brand, viewers and fellow YouTubers sought to criticise the practice for encouraging young people to gamble online.

YouTube has taken down Hudson's video for allegedly 'violating' the platform's policies, but the videos made by Jake Paul and RiceGum are still live. Another hallmark suggesting YouTube creators at the very top can still get away with whatever they like.

Brand favouritism 

“YouTube believes that creators should be transparent with their audiences if their content includes paid promotion of any kind," the platform said in a statement to Vox.

"Our policies make it clear that YouTube creators are responsible for ensuring their content complies with local laws, regulations and YouTube community guidelines. If content is found to violate these policies, we take action to ensure the integrity of our platform, which can include removing content.