Instagram has revealed it is implementing a checkout feature to its mobile apps.
The checkout feature allows users to store payment information on Instagram and make purchases directly through posts. Instagram is charging retailers a selling fee for allowing users to buy their products through the platform.
A variety of high street brands will be jumping on this new feature, including names such as Nike, Adidas, H&M, MAC Cosmetics, Warby Parker and Zara, alongside designer brands like Michael Kors, Oscar de la Renta and Prada.
As it stands, the checkout feature is currently in beta and locked to the US.
Check it out
The items users will be able to purchase with checkout will appear with a big blue Checkout label below them. By tapping it, the items can be purchased and confirmed via an email, much like purchasing any item of a website like Amazon.
"Checkout is just one part of our long-term investment in shopping," Instagram said, speaking to The Verge.
"We’re excited to introduce even more ways for people to enjoy shopping on Instagram this year.”
Payment information is stored with Facebook and only used on Instagram, and the company also stated it won’t share payment information with other users or retailers for any reason.