Felix 'PewDiePie' Kjellberg has been in a neck-to-neck subscriber race with Indian channel T-Series.

For a time, Kjellberg was ahead of T-Series in subscribers for his channel, thanks to the combined efforts of fans and fellow YouTubers constantly asking everyone to subscribe to him.

However on Sunday, T-Series gained more than 15,500 subscribers more than Kjellberg, who at the time had more than 92 million subscribers.

Kjellberg posted a video on his channel congratulating T-Series. He also threw some jokes their way about it as well saying in his video, “all it took was a massive corporate entity with every song in Bollywood.”

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This, unfortunately, was short-lived by Monday, as Kjellberg gained more subscribers by days end and became the number one subbed channel once again. This was due to more of Kjellberg’s fans doing more promotion for his channel. As of writing, Kjellberg is now over 247,000 subscribers ahead of T-Series once more.

However, T-Series doesn't really understand what the fuss is about. Speaking with the BBC, the owner of T-Series Bhushan Kumar commented about the ongoing competition.

“I am really not bothered about this race. I don't even know why PewDiePie is taking this so seriously," Kumar said.

"I have not told my artists to put up supportive messages to boost our followers on our channel. We are not in that game.”