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Hot Five: YouTube Gaming shuts down, Streamlabs launch site builder, and Instagram's most-mentioned brand

Hot Five: YouTube Gaming shuts down, Streamlabs launch site builder, and Instagram's most-mentioned brand

 To help you keep on top of a busy news cycle and the latest hot topics in influencer marketing, each week we round up the five biggest stories on InfluencerUpdate.biz.

Want to check out the biggest news across the games industry in the last week? Check out our games industry roundup with articles on blockchain, PC and mobile games.

Hot five

Traditional media has the upper hand over creators on YouTube's trending tab

It looks as though established media outlets are having an easier time hitting YouTube's trending section than creators loyal to the platform, according to a study by Coffee Break.

Streamlabs launches Creator Sites builder to help streamers grow and monetise their content

Streamlabs has unveiled a new website builder that lets streamers build sites for their brands.

YouTube Gaming shut down for good on May 30th

Google closed its separate YouTube Gaming app at the end of May. All of YouTube's gaming content has been migrated back into the main platform, and all of its creators can still be found there.

Case study: how Daniel Wellington is still top of the influencer marketing game

Watch manufacturer Daniel Wellington is the most mentioned brand on Instagram. Check out how founded Filip Tysander utilised micro-influencers to make noise about his watches.

Buzzoka unveils new nano influencer program to help brands find cost-effective creators

Indian influencer marketing platform Buzzoka has launched a nano influencer program, designed to engage smaller creators.


Editor

Danielle Partis is editor of PocketGamer.biz and former editor of InfluencerUpdate.biz. She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.