YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

News

StreamElements features are now available to streamers on Facebook

StreamElements features are now available to streamers on Facebook

StreamElements' range of broadcasting tools is now available to streamers on Facebook.

Streamers broadcasting from the social media behemoth can now use StreamElements' features, including overlays, tipping extensions, and a version of OBS live optimised especially for Facebook.

Facebook joins YouTube and Twitch in the list of platforms that StreamElements currently supports. The company unveiled its gaming destination, fb.gg, last year, and has become a popular destination for gaming creators.

The gaming arm of Facebook also underwent a redesign earlier this year. According to the company, more than 700 million people play games and watch gaming content on the platform.  

Great strides

“Facebook continues to make great strides with their overall growth in gaming content, including the live streaming space,” said StreamElements chief executive Doron Nir.

“This makes now the perfect time to integrate with Facebook Gaming. By bringing our comprehensive set of tools to their platform, our goal is to help their creators make a living while doing what they love.”

Colin Creitz, an engineer at Facebook Gaming added: “We’re always looking for new ways to make live streaming easier and more rewarding for our growing community of gaming creators. The new StreamElements integration makes it even easier for Facebook Gaming creators to flex their creativity, manage their streams, engage with their communities and earn money while they do it.”

Last week, StreamElements partnered with Make-A-Wish International and a handful of Twitch streamers in order to raise $50,000 for charity. Back in May, we spoke to StreamElements' head of brand partnerships Scott Clark to uncover what the company is offering creators in order for them to build a strong, sustainable business.


Editor

Danielle Partis is editor of PocketGamer.biz and former editor of InfluencerUpdate.biz. She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.