London-based marketing agency Kaizen has launched a new influencer marketing service line, to aid brands and creatives with their influencer relationships and campaigns.
Kaizen's team is well equipped to transition into the space, its team of digital marketers includes influencer specialists with experience in influencer campaigns. The company has worked with the likes of Premier Inn, Nickelodeon and Soap & Glory, as well as major YouTubers.
The company has also crafted its own proprietary ‘True Engagement Score’ that gives influencers a rating based on their metrics, including engagement rates, follower numbers and ROI.
“Our proprietary score goes beyond the vanity metrics and focuses on an influencer's true engagement rate – focusing on engagements of their branded posts and ads rather than their personal posts", said Kaizen CEO and founder Pete Reis-Campbell.
"We’re only interested in working with influencers who follow the ASA and CMA rules and so we need to set out giving clients an accurate view of what a branded influencer campaign can get them. This means our influencer campaigns begin with an achievable benchmark for what each influencer can achieve and what exposure this will get you as a brand.”