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Article Types
- All [15]
- Viral Visionaries [1]
- Special Report [1]
- News [13]
Special Report
Oct 26th, 2018
Video Advertising Bureau dubs marketing on YouTube "risky business"
61 per cent of recent content reportedly contained "negative sentiment"
News
Oct 17th, 2018
Lawsuit claims Facebook knowingly inflated the importance of video for over a year
Misreported video view led numerous media outlets to lay off writers and pivot to video
News
Sep 20th, 2018
Kinder banned from YouTube for advertising junk food to kids
Children's treat manufacturer under fire for aiming their marketing at children
News
Aug 22nd, 2018
Facebook tackles discriminatory ads by removing racial and religious filters
Housing companies were found filtering their ads to exclude certain ethnicities
News
Jul 20th, 2018
Blockchain item trading "five-to-ten times" more profitable than advertising for streamers, says WAX
President Malcolm CasSelle reckons decentralised trading could be lucrative for influencers
News
Jul 5th, 2018
Sky says YouTube has still not done enough to ensure brand safety
“Understanding the effectiveness and efficiency of advertising has become more difficult”
News
Apr 30th, 2018
Premium YouTube TV content will become part of Google's ad network
The move is intended to put advertisers on the platform at ease
News
Apr 23rd, 2018
Procter & Gamble lifts YouTube ad ban
Although it will only advertise on videos it has vetted and approved
News
Apr 20th, 2018
YouTube is still running ads on extremist channels
Channels promoting white nationalism, Nazism and paedophilia are being monetised
News
Nov 27th, 2017
Snapchat launches new ad formats including promoted stories
Game of Thrones first to benefit from the new options, but will it affect influencers?
Top Stories
Events
| Pocket Gamer Mobile Games Awards 2019 in association with Game Insight | Europe | Jan 22nd |
| Interactive Futures | Europe | Jan 31st |
| The Big Indie Pitch at White Nights Berlin 2019 | Europe | Feb 13th |
| VidCon London 2019 | Europe | Feb 14th |
| The Big Indie Pitch at SXSW 2019 | North America | Mar 16th |
| The PC Indie Pitch at GDC 2019 | North America | Mar 20th |
| The Big Indie Pitch at GDC 2019 | North America | Mar 20th |
| The Big Indie Pitch at GameDevDays 2019 | Europe | Apr 11th |
Latest User Comments
Facebook's new 'Level Up program' gives gaming creators new ways to build their brand
They might be making it easier for viewers to find game streams on FB but I don’t see much…
Micro-influencers are generating seven times more engagement on Instagram compared to creators with larger audiences
So basically a micro-influencer agency cherry picks a research study to benefit themselves…
Streamer under investigation after reports of sexual harassment at Runefest 2018
The comment from Jagex referred to "content creators" plural. So far, there are no references to…
Blizzard's Saralyn Smith: "The power is with the influencers. We all know that. It's the age of influencers."
Some great points here by Saralyn…
“Streamers are the new heroes” Twitch’s Ethan Evans explains how streaming helps games find a new level of popularity
Witnessing the growth of the influencer marketing space surrounding video games has been an…