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Article Types
- All [20]
- Viral Visionaries [1]
- Special Report [1]
- News [18]
News
Oct 18th, 2019
Snapchat introduces dynamic ads that generate real-time adverts from brands
The ads showcase products from a catalogue and will update to reflect sales and deals
News
Jun 24th, 2019
Influencer marketing firm Ahalogy urged to recall product claims by advertising regulator
Self-regulatory body NAD has suggested that Ahalogy's services may be overexaggerated
News
Apr 5th, 2019
Snap Games, Audience Network and Snap Kit: All the big announcements from Snapchat's first Partner Summit
News
Apr 5th, 2019
ASA experiment exposes five gambling firms guilty of targeting online ads at under 18s
Organisation simulates online profiles of children to expose rule breakers
Special Report
Oct 26th, 2018
Video Advertising Bureau dubs marketing on YouTube "risky business"
61 per cent of recent content reportedly contained "negative sentiment"
News
Oct 17th, 2018
Lawsuit claims Facebook knowingly inflated the importance of video for over a year
Misreported video view led numerous media outlets to lay off writers and pivot to video
News
Sep 20th, 2018
Kinder banned from YouTube for advertising junk food to kids
Children's treat manufacturer under fire for aiming their marketing at children
News
Aug 22nd, 2018
Facebook tackles discriminatory ads by removing racial and religious filters
Housing companies were found filtering their ads to exclude certain ethnicities
News
Jul 20th, 2018
Blockchain item trading "five-to-ten times" more profitable than advertising for streamers, says WAX
President Malcolm CasSelle reckons decentralised trading could be lucrative for influencers
News
Jul 5th, 2018
Sky says YouTube has still not done enough to ensure brand safety
“Understanding the effectiveness and efficiency of advertising has become more difficult”
News
Apr 30th, 2018
Premium YouTube TV content will become part of Google's ad network
The move is intended to put advertisers on the platform at ease
News
Apr 23rd, 2018
Procter & Gamble lifts YouTube ad ban
Although it will only advertise on videos it has vetted and approved
Top Stories
Events
| G-STAR 2019 | Asia | Nov 14th |
| The Big Indie Pitch at G-STAR 2019 (영어 및 한국어) | Asia | Nov 15th |
| The PC Indie Pitch at G-STAR 2019 (영어 및 한국어) | Asia | Nov 15th |
| The India Game Developer Conference 2019 | Asia | Nov 22nd |
| Pocket Gamer Connects London 2020 | Europe | Jan 20th |
| Pocket Gamer Mobile Games Awards 2020 in association with Game Insight | Jan 21st | |
| GDC 2020 | North America | Mar 16th |
| E3 2020 | North America | Jun 9th |
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“Streamers are the new heroes” Twitch’s Ethan Evans explains how streaming helps games find a new level of popularity
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