MATCH-MADE Mar 13th, 2018

Matchmade makes key senior hires as it plots expansion from YouTube data to other platforms

Eeva Hattara joins as CFO while Heini Vesander is named CMO

• YouTube
• Jobs
• data

VIRAL VISIONARIES Mar 2nd, 2018

11 expert tips for developers looking to work with influencers

We asked our panel of industry experts for their best advice on working with creators

• Marketing
• Influencer
• developers

MID-TIER, TOP RETURNS Feb 13th, 2018

Matchmade: Mid-sized YouTube channels offer the best benefits for games developers

Matchmade CEO Jiri Kupiainen on what channels to look for to run a successful influencer campaign

• YouTube
• Marketing
• influencer marketing

VIRAL VISIONARIES Jan 5th, 2018

Viral Visionaries: Our trend predictions for 2018

We asked our panel of industry experts what we can expect from the influencer space in 2018

• influencer marketing
• trends
• 2018

VIRAL VISIONARIES Nov 24th, 2017

Viral Visionaries: How will changes to FTC guidelines affect Influencer Marketing, for better or worse?

FTC updates guidelines to encourage sponsorship disclosure

• YouTube
• FTC
• advertising
• influencer marketing
• Influencer

VIRAL VISIONARIES Nov 16th, 2017

Chuck Norris, Sports Cars and Dinosaurs: How to run a Creative Influencer Campaign

We chatted to our panel of Viral Visionaries about their most memorable campaigns, and how successful they were.

• Marketing
• Influencer
• Campaigns

VIRAL VISIONARIES Nov 10th, 2017

Viral Visionaries: What's the best way to track campaign performance?

We put the question to our industry panel.

MATCHED UP Nov 6th, 2017

InfluencerUpdate.biz launch partner spotlight: Matchmade

Matchmade CEO Jiri Kupiainen discusses the company and influencer trends

• Partnership

VIRAL VISIONARIES Nov 3rd, 2017

Viral Visionaries: Is Influencer Marketing all about who's got the most followers?

Do businesses still need to be working with those internet giants?

CEO INTERVIEW Nov 1st, 2017

Matchmade's platform: "We make it performance-based, so you’re not paying for empty air"

Jiri Kupiainen and his team went from being game developers themselves to helping other developers connect better with YouTubers

• YouTube
• data

VOÍLA, VISIONARIES Oct 30th, 2017

Viral Visionaries: Meet our panel of industry experts, ready to answer your questions...

Say hello to our group of Influencer Marketing mavens.

• Viral Visionaries

IN HEAVEN Aug 30th, 2017

Influencer marketing firm Matchmade scores $1.73 million in funding to grow business

Global Founders Capital, London Venture Capital, and Reaktor Ventures all chip in