Feature Aug 29th, 2019

How Futureplay blew its brand marketing budget on influencers and what it learned

It failed miserably. So we donated $10k to charity instead

• mobile games
• games
• Marketing
• influencer marketing
• game developers

Interview Sep 21st, 2018

"We have never made a game as a cash grab": Outerminds co-founder on developing games with influencers

We chatted to Outerminds CEO Guiz de Pessemier about the release of Ball Rider and working with influencers

• mobile games
• games
• Partnership
• youtubers
• Outerminds
• Ball Rider

Feature Feb 21st, 2018

Developing UGC games in 2018: The seamless symbiosis of influencers and UGC games

Traplight's Veera Rouvinen explains how user-generated content triumphs among influencers

• YouTube
• games
• influencers
• user generated content

Feature Jan 20th, 2018

Influencer insights at PG Connects London 2018

The leading b2b games industry conference series speaks to the influencer marketing scene

• mobile games
• games
• Gaming