YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

influencer marketing

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Fourth Floor Creative: "influence is the byproduct of what creators do, not the purpose of it" Feature Jan 18th, 2019

Fourth Floor Creative: "influence is the byproduct of what creators do, not the purpose of it"

We chat to Fourth Floor Creative about its first year of business, and the first-hand experience it's bringing to the influencer marketing space

8 predictions on how influencer marketing will develop in 2019 Feature Jan 15th, 2019

8 predictions on how influencer marketing will develop in 2019

Billion Dollar Boy CEO Edward East offers thoughts on how the space will evolve this year

Marketers, stop trying to influence influencers Feature Sep 18th, 2018

Marketers, stop trying to influence influencers

Influencers are not a new concept, particularly for marketers

Don’t let your influencer marketing fall victim to ‘Love Island fever’ Feature Aug 13th, 2018

Don’t let your influencer marketing fall victim to ‘Love Island fever’

Love it or hate it, the ITV2 show has had a powerful effect over the last two months, not only on audiences, but on brands too.

How to make the most from influencer marketing in different regions Interviews & Opinion Aug 2nd, 2018

How to make the most from influencer marketing in different regions

Zorka.Mobi's Regina Tsvyrova delves into the local markets and how best to work with content creators in each region

The future of influencer marketing Feature Jul 24th, 2018

The future of influencer marketing

Vamp co-founder Aaron Brooks take a look at where influencer marketing will be in 2020

CloutBoost co-founder on how to optimise a campaign's performance and bring radical transparency to the influencer market Feature Jul 23rd, 2018

CloutBoost co-founder on how to optimise a campaign's performance and bring radical transparency to the influencer market

We caught up with Polina Haryacha at CloutBoost to chat about how influencer marketing is refining an entire industry

Why the influencer industry needs to come together and create a code of conduct Feature Jun 25th, 2018

Why the influencer industry needs to come together and create a code of conduct

CRO of Influencer hits back at Unilever and discusses brand impact on content

7 Cherry Pick Talent founder Britt Bagnall on knowing your message, taking risks and thinking outside the box Interviews & Opinion May 29th, 2018

Cherry Pick Talent founder Britt Bagnall on knowing your message, taking risks and thinking outside the box

Cherry Pick founder Britt Bagnall on navigating the influencer marketing space

PG Connects San Francisco speaker spotlight: Zorka.Mobi's Dmitry Liapin on dealing with influencers Profile May 10th, 2018

PG Connects San Francisco speaker spotlight: Zorka.Mobi's Dmitry Liapin on dealing with influencers

Dmitry Liapin offers advice on influencer marketing campaigns and tells us what to expect from his talk

BEN: "The role of influencers isn’t just growing, it’s also impacting how other players in the industry engage with their audiences" Interviews & Opinion May 3rd, 2018

BEN: "The role of influencers isn’t just growing, it’s also impacting how other players in the industry engage with their audiences"

We spoke to BEN's head of digital partnerships about how influencers are shaping the advertising space

Loaded.GG: "It's not about me and it's not about Loaded, its always about the influencers" Feature Mar 13th, 2018

Loaded.GG: "It's not about me and it's not about Loaded, its always about the influencers"

Loaded.GG is the taskforce behind the biggest Twitch streamers on the planet

Fanbytes: "Snapchat is a very young and misunderstood platform" Interview Mar 9th, 2018

Fanbytes: "Snapchat is a very young and misunderstood platform"

Fanbytes has a unique approach to advertising on social media's most misunderstood platform

Maverick Media: "The best part of utilising the influencer space is the direct line of communication to your target audience" Profile Feb 23rd, 2018

Maverick Media: "The best part of utilising the influencer space is the direct line of communication to your target audience"

We met with influencer marketing specialists Maverick Media, to get their take on an ever-expanding space

Pixonic CMO on how influencer marketing stacks up to Facebook and Google UA campaigns Interviews & Opinion Feb 12th, 2018

Pixonic CMO on how influencer marketing stacks up to Facebook and Google UA campaigns

But it's still not a simple replacement

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