YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

influencer marketing

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How lockdown sparked a new wave of creativity in influencer marketing Interviews & Opinion Aug 25th, 2020

How lockdown sparked a new wave of creativity in influencer marketing

As COVID-19 restrictions shut down shoots around the world, the creativity and value in influencer content has soared, says Vamp’s Aaron Brooks

Caspar Lee on a decade of YouTube and the transition from consumer to business Influencer Icon Feb 3rd, 2020

Caspar Lee on a decade of YouTube and the transition from consumer to business

We chat to Caspar Lee about the last ten years of online video, plus his work with marketing company Influencer

Challenge your assumptions, influencer marketing doesn’t just connect with young audiences Interviews & Opinion Aug 28th, 2019

Challenge your assumptions, influencer marketing doesn’t just connect with young audiences

Vamp's Aaron Brooks discusses 'ageless influence'

TRIBE: "influencers provide marketers with dexterity and choice. It's highly advantageous in the world of speed and personalisation" News Aug 7th, 2019

TRIBE: "influencers provide marketers with dexterity and choice. It's highly advantageous in the world of speed and personalisation"

We spoke with TRIBE CEO Anthony Svirskis about the platform's goals and successes

Why Corsair teamed up with Sideqik to launch its very own influencer community Interviews & Opinion Jul 22nd, 2019

Why Corsair teamed up with Sideqik to launch its very own influencer community

We spoke with Sideqik CEO Jeremy Haile about the making of Corsair's in-house streaming program

Night Media's Reed Duchscher on how boutique management and in-house marketing is the way to influencer success in 2019 Feature Feb 21st, 2019

Night Media's Reed Duchscher on how boutique management and in-house marketing is the way to influencer success in 2019

We caught up with Night Media CEO Reed Duchscher to chat about the rising need for boutique agencies in influencer marketing

Fourth Floor Creative: "influence is the byproduct of what creators do, not the purpose of it" Feature Jan 18th, 2019

Fourth Floor Creative: "influence is the byproduct of what creators do, not the purpose of it"

We chat to Fourth Floor Creative about its first year of business, and the first-hand experience it's bringing to the influencer marketing space

8 predictions on how influencer marketing will develop in 2019 Feature Jan 15th, 2019

8 predictions on how influencer marketing will develop in 2019

Billion Dollar Boy CEO Edward East offers thoughts on how the space will evolve this year

Marketers, stop trying to influence influencers Feature Sep 18th, 2018

Marketers, stop trying to influence influencers

Influencers are not a new concept, particularly for marketers

Don’t let your influencer marketing fall victim to ‘Love Island fever’ Feature Aug 13th, 2018

Don’t let your influencer marketing fall victim to ‘Love Island fever’

Love it or hate it, the ITV2 show has had a powerful effect over the last two months, not only on audiences, but on brands too.

How to make the most from influencer marketing in different regions Interviews & Opinion Aug 2nd, 2018

How to make the most from influencer marketing in different regions

Zorka.Mobi's Regina Tsvyrova delves into the local markets and how best to work with content creators in each region

The future of influencer marketing Feature Jul 24th, 2018

The future of influencer marketing

Vamp co-founder Aaron Brooks take a look at where influencer marketing will be in 2020

CloutBoost co-founder on how to optimise a campaign's performance and bring radical transparency to the influencer market Feature Jul 23rd, 2018

CloutBoost co-founder on how to optimise a campaign's performance and bring radical transparency to the influencer market

We caught up with Polina Haryacha at CloutBoost to chat about how influencer marketing is refining an entire industry

Why the influencer industry needs to come together and create a code of conduct Feature Jun 25th, 2018

Why the influencer industry needs to come together and create a code of conduct

CRO of Influencer hits back at Unilever and discusses brand impact on content

7 Cherry Pick Talent founder Britt Bagnall on knowing your message, taking risks and thinking outside the box Interviews & Opinion May 29th, 2018

Cherry Pick Talent founder Britt Bagnall on knowing your message, taking risks and thinking outside the box

Cherry Pick founder Britt Bagnall on navigating the influencer marketing space

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