YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

influencer marketing

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How Futureplay blew its brand marketing budget on influencers and what it learned Feature Aug 29th, 2019

How Futureplay blew its brand marketing budget on influencers and what it learned

It failed miserably. So we donated $10k to charity instead

Study suggests only 4% of internet users trust online influencers News May 12th, 2019

Study suggests only 4% of internet users trust online influencers

A study from media agency UM shows that barely any internet users trust influencers

Lessons from Lush: five marketing tips from the cosmetics champion Special Report Mar 29th, 2019

Lessons from Lush: five marketing tips from the cosmetics champion

We've compiled five top tips to keep your marketing fresh and bubbly

Brands are paying more for influencer marketing, but social stars are earning less News Feb 27th, 2019

Brands are paying more for influencer marketing, but social stars are earning less

A fresh study from Rakuten Marketing revealed influencers earn less despite increases to campaign budgets

CMA releases new 'rules' regarding social media endorsements News Jan 30th, 2019

CMA releases new 'rules' regarding social media endorsements

The government body has released a full set of guidelines regarding endorsements, gifts and posts

How to sell luxury bags in minutes: Mr Bags and Givenchy Campaign Dec 6th, 2018

How to sell luxury bags in minutes: Mr Bags and Givenchy

How a Chinese social media star sold out a luxury product line in minutes

ASA Influencer Guide: Everything content creators need to know Special Report Oct 11th, 2018

ASA Influencer Guide: Everything content creators need to know

A condensed guide of rules and information from the newly updated Influencer Guide to advertising

1 Micro-influencers are generating seven times more engagement on Instagram compared to creators with larger audiences News Oct 9th, 2018

Micro-influencers are generating seven times more engagement on Instagram compared to creators with larger audiences

77 per cent of smaller influencers also publish content on a daily basis

Infographic: The evolution of influencer marketing Infographic Aug 23rd, 2018

Infographic: The evolution of influencer marketing

VAMP's Aaron Brooks with another concise look at the evolution of a cultural shift

How to make the most from influencer marketing in different regions Interviews & Opinion Aug 2nd, 2018

How to make the most from influencer marketing in different regions

Zorka.Mobi's Regina Tsvyrova delves into the local markets and how best to work with content creators in each region

Report: Influencer marketing sector is growing 60 per cent annually Feature May 25th, 2018

Report: Influencer marketing sector is growing 60 per cent annually

But disparities still exist between how influencers and marketers perceive the business

Kairos Media generates 13.3 million views with Football Clash: All Stars Instagram campaign News May 2nd, 2018

Kairos Media generates 13.3 million views with Football Clash: All Stars Instagram campaign

The campaign reached 166 per cent of it's total view goal

What is influencer marketing in 2018 and how can campaigns make an impact? News Apr 27th, 2018

What is influencer marketing in 2018 and how can campaigns make an impact?

Nevaly CEO David Kim offers up some key stats on the space

Report: Fashion marketing is turning away from celebrities and mega influencers Feature Apr 23rd, 2018

Report: Fashion marketing is turning away from celebrities and mega influencers

60 per cent of companies in the field expect to spend more of their budget on influencer marketing this year

India Spotlight: Over 90% of marketeers in India will launch an influencer strategy this year Feature Jan 31st, 2018

India Spotlight: Over 90% of marketeers in India will launch an influencer strategy this year

One of the world’s largest markets is quickly wising up to the effectiveness of influencer marketing

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