News Jan 29th, 2018

YouTube and Twitch both saw sharp growth in live-streamers in 2017

Streamlabs report also notes that it processed more than $100m in tips last year

• Mixer
• YouTube
• Facebook
• market data
• Twitch

News Jan 17th, 2018

Report: volume of Instagram #ad posts doubled in 2017

Klear report also claims that women accounted for 83.9% of that sponsored content

• Instagram
• market data

News Jan 16th, 2018

Buzzoka report explores influencer marketing trends in India

Includes finding that only 29% of brands are using agencies to reach out

• market data
• India

News Dec 19th, 2017

eMarketer claims Instagram really has 593.7m monthly active users

Despite official 800m figure, research firm says it has weeded out duplicates and business profiles

• market data
• eMarketer

News Dec 18th, 2017

Study: 31% of social-media users have spent money due to an online influencer

Olapic's survey of 4,000 people claims about half of UK and US respondents considered a purchase

• market data
• Olapic

News Dec 1st, 2017

Celebrity Intelligence hails growth in influencer marketing

Report claims that 61% of brands surveyed have used influencers in last year

• market data

News Oct 31st, 2017

Twitch saw 67% growth in concurrent streamers in Q3 – report

Streamlabs report suggests that YouTube Gaming saw its total fall in the same period

• Mixer
• YouTube
• Facebook
• market data
• Twitch
• Streamlabs

News Oct 4th, 2017

Report: more than half of Gen-Z consumers are influenced by social stars

A.T. Kearney research suggests that 54% are susceptible to the views of bloggers and vloggers

• A.T. Kearney
• market data
• micro-influencers