David Kim is currently the Managing Director at Nevaly, an influencer marketing agency that connects brands with gamers through strategic and creative solutions with creators.
David has over 18 years of experience as a marketing professional in the game, film and television industries. He has executed campaigns for over 100 entertainment brands from blockbuster films to mobile and triple-A games.
At Pocket Gamer Connects Helsinki on September 11th to 12th he'll be hosting a panel all about influencer marketing in the games industry, with facts and figures from real campaigns.
Tons of content about influencer marketing is out there. This talk will focus on the games industry, recent developments in influencer marketing, content consumption, and some real practical insights from the hundreds of campaigns our agency has executed for games developers.
Click here to get more info about the show and to buy your tickets.
InfluencerUpdate.biz: What does your role at the company entail?
David Kim: As the CEO, I oversee the strategic direction, operations, and overall management of the agency.
What are your thoughts on the way the industry has grown in the last 12 months?
Branding has become more and more important for mobile publishers. Mobile games, like their PC and console brethren, for a while now have graduated from being merely games to important entertainment experiences that are deeply engaging and beloved.
Due to the competitiveness of performance marketing and the need to differentiate, it has been interesting to see mobile marketers branch out into other forms of media and promotion like out-of-home, television and social media.
Which part of Pocket Gamer Connects Helsinki are you most looking forward to and why?
The lectures. It's always fascinating to hear from people across every sector in the industry.
In just one week, the whole mobile gaming industry is set to descend on Helsinki for Pocket Gamer Connects. The event, which runs from September 11th to 12th, is packed full of talks, tracks, networking opportunities, and more. You can read about the full conference schedule here.
There are still tickets available for the show, and if you click this link right here you'll get all the information you need on how to buy them, and what's going to be happening in Helsinki over the two days.