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Influencer marketing platform Buzzoole makes two new senior hires

Influencer marketing platform Buzzoole makes two new senior hires

London based influencer platform Buzzoole has announced two new hires as the company moves to accelerate international growth.

The company has brought in Damian Gillman as head of business development, and Sarah Whitfield (née Gavin) as marketing director.

Buzzoole CCO Ian Samuel commented: “Gillman and Whitfield each bring more than 17 years’ technology and media industry experience to Buzzoole. They worked in senior leadership roles at MEC, Outbrain, AOL and OMD, where they played a significant role in delivering excellent results for some of the biggest brands in the world,”

“Buzzoole has grown to be the dominant influencer tech company in Europe. Our UK and U.S. based offices have doubled since May 2017 and we are delighted to be able to continue to attract amazing talent to deliver on our vision and continued international growth.”

New pastures

Gillman brings over 17 years of experience across the media space. Prior to Buzzoole, he was the head of content partnerships at Wavemaker Global.

“Influencer marketing has seen accelerated growth and Buzzoole’s exceptionally strong start to the year is witness to the fact that over half of marketers will be looking to integrate it into their plans in 2018," Gillman said.

"I'm very much looking forward to taking Buzzoole’s cutting-edge technology and unique measurement capabilities to deliver great partnership solutions for clients."

Whitfield will lead Buzzoole's UK marketing division. Prior to Buzzoole, she was VP of marketing at ad platform Outbrain. She also boasts marketing roles at AOL and social website Bebo.

"Buzzoole is committed to developing truly innovative ways to marry the art and science of creator marketing, and I look forward to playing my part in the next successful chapter for the company and leading the excellent marketing and communications team we have in London." Whifield said. 


Danielle Partis is editor of and former editor of She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.