The Yogscast and Humble Bundle charity team-up Jingle Jam has already broken records less than a week into the event.
The dynamic duo have raised $3m, which has surpassed the $2.5m accumulated last year over the entire event. There are just under three weeks left to go, also, so expect that figure to grow somewhat by December 25th.
The Jingle Jam sees members of the Yogscast YouTube network taking part in a live-stream with money from the bundle on Humble. This sets consumers back $35; some games are available from the outset, with additional titles being added every day.
So far, Rust. Garry's Mod, Gunpoint, Teslagrad and Warhammer Vemintide 2 Beta Access are in the deal, with another 20 titles yet to be added.
Charities benefitting from the Wallace and Gromit's Grand Appeal, Mental Health Foundation, Cancer Research UK, Whale and Dolphin Conservation, Special Effect, Save the Children, and International Lesbian, Gay, Bisexual, Trans and Intersex Association.
Jingle Jam: A history
The Yogscast host daily streams on their Twitch channel, with the intention of raising money for charity. The tradition began back in 2011, and has since become a staple of the company's activities. They also release a curated Humble Bundle collection every year that fans can purchase.
"The Jingle Jam started when Lewis and Simon started getting Christmas gifts from the community, and in-turn asked them to donate to charity instead." Yogscast CEO Mark Turpin told us. "Six years and over $6m later and it's become the cornerstone of the year for the creators and the community."
"The streams can feature anything from playing games to watching cat videos, a karaoke night, board games, a cooking stream and plenty of guest stars popping in. A full schedule can be found here."
The Jingle Jam has grown expotentially as the company has expanded. The company commented on how it's now largely led by the ever-growing Yogscast community - fans can't wait to start watching and donating.
"The community has really taken it up - to the point where we have thousands of people watching the daytime 'office cam' as they wait for the action to start." - Turps said.
"We've also had amazing support from games developers and publishers who provide the games for the Bundle free of charge."
"It's totally led by the community. Their love for the Jingle Jam is the thing that drives it and makes it so much fun to be a part of."
We're all over this campaign; it's a great deal for an even greater cause. Check it out here.