YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

News

Rudy Mancuso ropes in basketball star Stephen Curry for sponsored music video

Rudy Mancuso ropes in basketball star Stephen Curry for sponsored music video

YouTuber Rudy Mancuso has teamed up with basketball star Stephen Curry from the Golden State Warriors for his latest sponsored video.

Water brand Brita is the source of the funding for New Year, New Me, which sees Mancuso struggling to keep his healthy new year's resolutions – including ditching bottled water – before Curry steps in to help.

Published on 4 January, the video has been watched more than 2.6m times so far on YouTube, where Mancuso has 3.8 million subscribers.

It's the second time Curry has made this kind of video for Brita: in March 2017 he co-starred in another music video, Best Roommate Ever, with social star King Bach. That's also been watched 2.6m times.

According to Tubefilter, branded-content firm Portal A produced both videos.


Tags:
Contributing Editor

Stuart is a freelance journalist and blogger who's been getting paid to write stuff since 1998. In that time, he's focused on topics ranging from Sega's Dreamcast console to robots. That's what you call versatility. (Or a short attention span.)

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.