A majority of content creators have been struck with copyright claims, according to study from music licensing company Lickd.

In a study released by the company, they found that 58 per cent of creators asked have had to contend a copyright claim on their online content.

Lickd, which specialises in providing copyright music for content creators on YouTube, said that creators are finding it increasingly harder to upload content without having their content hit with a copyright claim.

Claims-free property

“Despite Article 13 being called out as a potential win for the industry - because it requires platforms that host creative works uploaded by their users to fairly share the income they generate with creators - it is very clear that those very creators do not share that view," said Lickd CEO Paul Sampson.

“Combine this with the risks associated with using unlicensed music, then suddenly the potential to generate revenue through content at risk for Creators and the music industry. We are constantly challenging the music industry to make sure that no party, including creators, lose out. Providing claims-free commercial tracks is one of the solutions.”

Article 13 concerns

In the published study, 49 per cent of creators also said that the ruling of Article 13 is likely to cause them further challenges.

Article 13, an agreement that requires social platforms such as YouTube and Facebook to take responsibility for copyrighted material, was passed by the European Parliament back in March. 

When Article 13 was proposed in September 2018, YouTube CEO Susan Wojcicki stated in a blog post, “T=the proposal could force platforms, like YouTube, to allow only content from a small number of large companies.

“It would be too risky for platforms to host content from smaller original content creators because the platforms would now be directly liable for that content."