YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

News

Cutting ties: YouTube removes Logan Paul as a preferred partner

Cutting ties: YouTube removes Logan Paul as a preferred partner

It seems YouTube has taken action against Logan Paul, only one day after the platform tweeted that it was looking to take further action. 

According to Polygon, YouTube has removed Paul from its preferred partners program, meaning that his content will no longer be bundled in to those easy-to-buy packages for brand advertisers.

The video platform is also putting a pin in Logan Paul's YouTube Red project. 

A YouTube representative has confirmed that “in light of recent events,” Paul’s channels will be removed from the top-tier Google Preferred ad program, he will cease to star in season four of the YouTube series Foursome, and and his upcoming YouTube Red movie The Thinning: New World Order is now on hold until further notice.

YouTube initially responded to Paul's actions with a series of tweets that danced around the point, but didn't actually detail whether Paul would be sufficiently punished for breaking the platform's community guidelines. 

However, it seems they have realised the importance of sending a message, and have issued a full punishment to Paul. 

 


Tags:
Editor

Danielle Partis is editor of PocketGamer.biz and former editor of InfluencerUpdate.biz. She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.