YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

News

Viacom acquires online video conference VidCon

Viacom acquires online video conference VidCon

US media conglomerate Viacom has acquired online video conference series VidCon.

The company and conference series was founded by the ‘Vlogbrothers’ Hank and John Green and brings together YouTube stars across various categories from around the world with their fans.

Following the acquisition VidCon will remain a stand-alone entity and retain its leadership team.

The terms of the deal were not disclosed.

Expanding reach

“VidCon has become the foremost gathering place for the passionate online video community, and the access to talent, experts and education that VidCon provides for attendees is unparalleled,” said Viacom executive VP of multiplatform strategy and operations Jason Jordan.

“We’re excited to partner with the team to help achieve their vision and expand VidCon’s reach around the world while maintaining the grassroots energy and authenticity that makes the experience so unique and special to so many.”

The next VidCon is set to take place in Amsterdam on March 22nd to 24th.

The news comes a month after Viacom acquired influencer marketing firm WhoSay, indicating the company is making a significant push into the influencer space.


Head of Content

Craig Chapple is the head of content at PocketGamer.biz, leading the team's editorial direction and developing the conference agenda for our Pocket Gamer Connects conferences around the world. He has previously served as Senior Editor at PocketGamer.biz, as well as holding roles at Sensor Tower, Nintendo and Develop.