US media conglomerate Viacom has acquired online video conference series VidCon.
The company and conference series was founded by the ‘Vlogbrothers’ Hank and John Green and brings together YouTube stars across various categories from around the world with their fans.
Following the acquisition VidCon will remain a stand-alone entity and retain its leadership team.
The terms of the deal were not disclosed.
“VidCon has become the foremost gathering place for the passionate online video community, and the access to talent, experts and education that VidCon provides for attendees is unparalleled,” said Viacom executive VP of multiplatform strategy and operations Jason Jordan.
“We’re excited to partner with the team to help achieve their vision and expand VidCon’s reach around the world while maintaining the grassroots energy and authenticity that makes the experience so unique and special to so many.”
The next VidCon is set to take place in Amsterdam on March 22nd to 24th.
The news comes a month after Viacom acquired influencer marketing firm WhoSay, indicating the company is making a significant push into the influencer space.