Marketplace platform provider RevCascade has launched a new commerce platform that lets influencers sell branded products to their audience through a personal dedicated storefront.
Called Souler, the service is powered by the company’s dropship technology and works by letting influencers work with brands to sell products while taking a cut of sales.
Brands who sell items through Souler will be able to maintain “total control” of the influencers they choose to work with, as well as product pricing and merchandising.
The social media stars they work with will then get to choose the specific products to sell.
Currently over 100 influencers have their own curated stores on the platform, with more than 40 brands partnering with the RevCascade network.
“Souler is enabling influencers to harness the power of their consumer reach to become the next major e-commerce channel while giving high end brands the opportunity dramatically grow their e-commerce revenues,” said RevCascade CEO Josh Wexler.