Influencer marketing platform Buzzoole has been named as a representative vendor in Gartner's 2018 market guide for influencer marketing solutions. It's the only company in the 10 listed that is based outside of north America.
The guide also names Ader Group, Blissful Media Group, Expercity, Fohr Card, Fourstarzz Media, Influential, Mavrck, TapInfluence and Traackr as important vendors.
Buzzoole has grown to be the dominant influencer tech company in Europe. Their UK and U.S. based offices have doubled since May 2017.
The company also made new hires back in March, bringing in industry vets Damian Gillman as head of business development, and Sarah Whitfield (née Gavin) as marketing director.
"We are delighted to have been selected by Gartner as part of this review," Buzzoole COO Ian Samuel said.
"It is further recognition for our tech and helps validate our commitment to AI and its application to influencer marketing. Continued brand adoption in the sector now demands attribution and transparency, our focus remains on giving marketers the validation and results to invest in this exciting sector.”