Buzzoole unveils a collective of in-house creators that can help brands enhance their marketing

Buzzoole unveils a collective of in-house creators that can help brands enhance their marketing

It's been a busy year for Buzzoole so far. This week, the company launched 'Buzzoole Labs' a resource that will give brands access to a host of in-house creators. 

Buzzoole Labs is a collective of over 5000 creators all specialising in skills such as photography, filmmaking, animation and styling. These creators are provided as an in-house team for Buzzoole clients to work with. 

These creators are on hand to make personalised audio, image and video content for brands which is automatically lisenced and owned by that brand for an unlimited amount of time. 

"We are extremely proud of everything we’ve built at Buzzoole and as with other breakthrough technologies, innovation remains at the heart of our company," Buzzoole CEO Fabrizio Perrone said.

"Our full service approach means that we are constantly looking to fill the gaps, providing brands with a platform and partner that is capable of combining high quality content creators with technology that ensures measurable, trackable, transparent and verified results. The result is maximum ROI for our clients."

We've got what you need

Buzzoole was recently named as a representative vendor in Gartner's '2018 market guide for influencer marketing solutions'. It's the only company in the 10 listed that is based outside of North America.

"Buzzoole Labs is the perfect compliment to our full service influencer solution and provides a global operating model for producing high quality creative work at a fraction of the cost of a creative agency," Buzzoole CCO Ian Samuel added

"Through image, engagement and sentiment analysis of our 260,000 strong opt-in influencer community we can build a schedule of the best “influencer creatives” and collaborate with these Creators to develop both long term content and bespoke campaign solutions.

"Buzzoole Labs will allow us to spot trends, nurture the very best social talent and continue to invest in our growing Creator community.” 

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Danielle Partis is editor of and former editor of She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.


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