E3 2018 press conferences racked up a record breaking 4.4 million views

E3 2018 press conferences racked up a record breaking 4.4 million views

E3 still continues to be the gaming event of the year and it showed no signs of halting in 2018.

According to event organiser the Entertainment Software Association (ESA), the expo amassed a record breaking 4.4 million views across streaming platforms.

Those tuning in cooked up 15 million tweets between them, as well as 1.2 million Facebook posts. 

Big views

E3 2018 saw a record breaking 2.9m concurrent viewers tune in to Twitch on June 10th. Put into perspective, that's more than the entire city of Chicago all watching one stream. 

Twitch clocked in a staggering 97.6 million views across the entire E3 expo, which is up 71 per cent from E3 2017.

That equates to over 1.6 billion minutes of Twitch content being broadcast throughout E3, or 3,040 years if you needed a scope of how long that is.

Big numbers

The expo also reportedly inspired over 15,000 printed articles, as well as being covered by media outlets across the globe in 19 different languages.

E3 also saw a staggering attendance of over 69,000 people, the highest numbers have been at the expo since 2005.

It's also worth noting that E3 had a significant influencer presence this year. Content creators were out in force, discussing announcements and appearing on panels.

Square Enix also hosted a Just Cause 4 focus stream, which saw a number of content creators showcasing videos promoting the upcoming title.


Danielle Partis is editor of and former editor of She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.