Everyone's favourite YouTube anomaly is caught up in another distasteful drama, this time with pop star Demi Lovato.
Yesterday, Felix 'PewDiePie' Kjellberg posted a meme on Twitter, mocking the singer. Lovato is currently hospitalised after a suspected drug overdose.
The post reportedly featured a photo of Lovato asking her mother for money to buy food, but then implied she was going to spend it on heroin instead.
Naturally, folks took to Twitter to express their disdain for the post and it was promptly deleted.
Kjellberg later posted an apology, saying he 'didn't understand that it was insensitive.'
How much is too much?
This isn't the first time Kjellberg has sparked controversy online, and it probably won't be the last. The YouTuber has a rich history of saying terrible things on the internet.
Kjellberg’s flirtation with anti-Semitism and racism is widely regarded as a catalyst for YouTube's 'adpocalypse'.
In fact, it was also this particular brand of controversial humour that led Disney's Maker Studios to sever ties with the YouTuber last year.
Deleted meme. I didnt mean anything with it and I didnt fully know about the situation. I realize now it was insensitive, sorry!— ƿ૯ωძɿ૯ƿɿ૯ (@pewdiepie) July 26, 2018