To help you keep on top of a busy news cycle and the latest hot topics in influencer marketing, each week we round up the five biggest stories on InfluencerUpdate.biz.
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Hot five
Top 10 streamed games of the week: Battle Royale takes a back seat as League of Legends prevails
Move over battle royale! League of Legends is the most-watched game across streaming platforms for the last week. Riot Games' MOBA has surpassed Fortnite and Apex Legends after racking up over 31 million hours watched.
Content creator group The Yogscast has unveiled YogCon, a two-day consumer event for fans of the company.
We chatted Yogscast CEO Mark Turpin and Fourth Floor Creative MD Rich Keith about the inception of the event and what the two companies hope to achieve together.
Ninja allegedly received $1 million to promote the launch of Apex Legends
Twitch streamer Tyler 'Ninja' Blevins was reportedly paid a cool $1m to promote the launch of Apex Legends via his social channels.
The money didn't go to waste, as Blevins' focus on the title saw it overtake both Fortnite and League of Legends as the most-watched game on Twitch.
Lightstream acquires livestreaming analytics platform Arsenal.gg
Live streaming tech company Lightstream has acquired Arsenal.gg, a discovery analytics platform for live streaming video game content.
The acquisition will bring Arsenal.gg's range of tools to Lightstream. These tools will serve two connected audiences, video game streamers and video game publishers, studios, or brands.
Last month, social networking app Musical.ly, now known as TikTok, agreed to settle and pay a $5.7 million fine to the United States government.
This was the largest civil penalty obtained by the Federal Trade Commission (FTC), the U.S. federal agency charged with enforcing COPPA violations. Digital media lawyer Brian Sommer explores how and why TikTok fell victim to FTC discipline, and how TikTok’s fate was easily avoidable.